Webinar Copywriter

Direct Response Copywriter + Media Buyer — Yellow House Systems
Full-time, remote | 9:00 AM–6:00 PM (min. 5 hrs overlap with 9 AM–5 PM PST) | $2,000–$3,500/mo base + performance
About Yellow House Systems
Yellow House Systems runs full-stack marketing for high-ticket online coaching and info-product businesses — trading, crypto, hypnosis, business opportunity, Medicare and more. Led by founder Yahya Hisham Parvez, the team acts as the client's entire outsourced marketing department, with a particular focus on webinars, challenges and masterclasses. You'd be helping grow Yahya's clients' coaching businesses, not an in-house brand.
The Role
This is a hands-on executor seat, not a creative-director or strategist seat. Yahya sets the offer, angle and funnel; you turn that into the words and the ads that carry it — then you write it, launch it, test it and scale it yourself in Meta Ads Manager. It's one seat covering both halves of the direct-response loop (copy + media buying), because ad performance should change what you write the same day, not next launch.
You'll work inside a small fulfillment pod (project manager, senior copywriter, a designer, and Viktor the AI teammate) — you own ad copy, funnel sequences and the ad accounts; you brief design; you don't manage anyone.
What You'll Own
Direct Response Copy (~45%)
Ad copy at volume: hooks, primary text, headlines, and scripts for talking-head, UGC-style and AI-generated video ads (~100 variations per event)
Landing/registration pages: opt-in, application/survey, thank-you, OTO/VIP upgrade pages
Email and WhatsApp sequences: welcome, reminders, show-up, replay, cart abandon, downsell/upsell/VIP
Retargeting copy for every funnel stage; niche research per client (language, objections, proof, competitor ads)
Copy QC checklist (dates, times, prices, links, names, time zones) before anything ships
Media Buying & Creative Testing (~40%)
Build and launch every campaign in Meta Ads Manager: registration, retargeting, open cart, upsell — on schedule (e.g. ads live Thursday for a Saturday webinar)
Daily account management: spend pacing, kill/scale vs. target CPL, budget shifts, comment moderation
Weekly test calendar per account (one variable at a time), pixel/CAPI tracking, UTMs and naming conventions
Audience building: warm/retargeting, lookalikes, engagement audiences; brief the designer, then upload and launch finished creatives yourself
Reporting, QC & Systems (~15%)
Weekly creative + spend report per client every Friday: spend, CPL, CTR, hook rate, top/bottom ads, next tests
Own the swipe file and hook library; keep SOPs for your lane current
Daily EOD report, no exceptions
Rhythm & Hours
Full-time, 40+ hrs/week, remote from anywhere
Core overlap: at least 5 hours daily with 9 AM–5 PM PST; available for all 3 weekly team syncs (Mon/Wed 2 PM PST, Fri 3 PM PST)
Short account check on launch weekends during live launch weeks
High-communication role — responsive on Slack during core hours
What We're Looking For
Has personally managed Meta ad spend for coaching/info-product/high-ticket offers (not e-commerce only) — can show the account or reports
Has written ad copy, landing pages and email sequences that actually ran, with real results (CPL, CTR, registrants, sales)
Both halves of the loop: a copywriter who's never touched Ads Manager, or a media buyer who's never written a hook, is not a fit — this seat needs both
Fluent in high-ticket online-coaching language (VIP ticket, show-up sequence, cost per registrant, cash per lead)
Full-time, all-in: no side clients or freelance work
Available within 2 weeks of offer; comfortable with daily EODs and check-ins as a permanent standard
Uses AI tools (Claude/ChatGPT) daily in a real writing/research workflow
Comp expectations fit the $2,000–$3,500/mo base band plus performance — this is a hard band, not a soft anchor
Hiring Process
Interview to confirm background, availability and time-zone overlap
Paid test project before any offer: from one brief — 10 hooks, 3 full ads, 1 reminder email, and a proposed campaign structure with budget split. We hire off the work, not the interview.
First 30 days: paid working trial with clear deliverables (one full launch's ad set + sequences written, one account run end to end)
Compensation
Base: $2,000–$3,500/month, calibrated to experience, plus a performance component on top tied to the numbers you control (accounts hitting green-band CPL/cost-per-registrant, on-time zero-defect launches) — exact mechanics agreed in writing before day one, reviewed at 90 days. Longer-term, a path to a share of ad-driven results as ownership is proven. Paid monthly in arrears; no advances.
Prepared for License & Scale recruiting outreach on Yahya Hisham Parvez's (Yellow House Systems) open Copywriter + Media Buyer req. Source: Yellow House's Sept 2026 v1 role scorecard.
Base: $2,000–$3,500/month, calibrated to experience, plus a performance component on top tied to the numbers you control (accounts hitting green-band CPL/cost-per-registrant, on-time zero-defect launches) — exact mechanics agreed in writing before day one, reviewed at 90 days. Longer-term, a path to a share of ad-driven results as ownership is proven. Paid monthly in arrears; no advances.

Work arrangement
Yes