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Job Title: Google Ads Specialist – Performance Marketer
About the Role
We are looking for a data-driven and result-oriented Performance Marketer with strong expertise in Google Ads to manage, optimize, and scale digital campaigns for real estate lead generation. The ideal candidate should have hands-on experience in running high-performance campaigns, analyzing conversion data, and driving measurable ROI.
Key Responsibilities
Plan, execute, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube, and Remarketing).
Drive qualified lead generation campaigns for real estate projects.
Monitor campaign performance and continuously optimize for CPL, ROI, and conversion rates.
Conduct keyword research, audience targeting, and competitor analysis.
Manage ad copy creation, extensions, landing page coordination, and A/B testing.
Track and analyze performance using Google Analytics, Google Tag Manager, and conversion tracking tools.
Prepare and present weekly and monthly performance reports with actionable insights.
Manage campaign budgets efficiently and scale high-performing campaigns.
Collaborate with sales, CRM, and creative teams to improve funnel performance.
Stay updated with the latest Google Ads updates, bidding strategies, and performance marketing trends.
Required Skills & Qualifications
Proven experience in managing Google Ads campaigns with measurable results.
Strong understanding of performance marketing metrics (CPC, CPL, CTR, ROAS, Conversion Rate).
Hands-on experience with:
Google Ads Manager
Google Analytics (GA4)
Conversion tracking setup
Tag Manager
Experience in lead generation campaigns (real estate experience preferred).
Analytical mindset with strong data interpretation skills.
Ability to manage multiple campaigns and budgets simultaneously.
Excellent communication and reporting skills.
Preferred Qualifications
Google Ads Certification (preferred).
Experience in real estate marketing or high-ticket lead generation.
Knowledge of landing page optimization and funnel strategy.
Familiarity with CRM integration and lead tracking systems.
Key Performance Indicators (KPIs)
Cost per Lead (CPL) optimization
Lead quality & conversion rate
Campaign ROI / ROAS
Budget utilization efficiency
Scaling of high-performing campaigns
What We Offer
Performance-driven growth environment
Opportunity to manage large-scale real estate campaigns
Learning and certification support
Competitive salary + performance incentives
Work arrangement
No
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