Product Marketing Specialist

Company Description
Infiniti Software Solutions Pvt. Ltd. is a travel and aviation technology company focused on building robust, cost-efficient solutions for corporate clients and airlines. The organization has pioneered innovative products in India, including one of the first retail travel portals and web-based business travel solutions. Infiniti serves over 200 corporates across India and 20 global airlines, reflecting its strong industry presence and customer partnerships. With over 250 motivated team members across four locations in India, the company offers a dynamic environment for professionals interested in travel technology and product innovation. Team members are encouraged to contribute to impactful solutions and participate in the company’s ongoing growth.
Role Description
The Product Marketing Specialist will be responsible for positioning and promoting Infiniti’s travel and aviation technology products in the market. This full-time, on-site role based in Chennai involves developing go-to-market strategies, crafting product messaging, and coordinating launch activities with cross-functional teams such as product management, sales, and customer success. The specialist will analyze market trends, competitive offerings, and customer feedback to refine product value propositions and support sales enablement through presentations, case studies, and marketing collateral. Day-to-day tasks include collaborating on digital campaigns, managing product-related content for web and sales channels, tracking campaign performance, and preparing regular reports and insights for leadership. The role also includes close engagement with key customers and internal stakeholders to ensure that marketing initiatives align with business objectives and customer needs.
Qualifications
Strong product marketing skills including go-to-market planning, product positioning, and messaging development.
3-6 years of experience in Content Marketing, Digital Marketing or Product Marketing.
Experience in market research, competitive analysis, and customer insights to inform marketing strategies.
Ability to create clear, compelling marketing content for digital channels, presentations, and sales collateral.
Familiarity with digital marketing practices such as campaign management, email marketing, and performance tracking.
Excellent written and verbal communication skills, with strong presentation and stakeholder management abilities.
Relevant experience in B2B technology products, preferably in travel, aviation, or SaaS domains.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in product or digital marketing are a plus.
Proven ability to work collaboratively with cross-functional teams and manage multiple projects in a fast-paced environment.
Strong analytical skills, proficiency with productivity tools (e.g., MS Office or Google Workspace), and basic familiarity with CRM or marketing automation platforms.

Work arrangement
No