Chief Executive Officer - F&B Chain

**This is a full time role in one of the ASEAN country
Job Description — Chief Executive Officer, Food & Beverage Restaurant Chain
Reporting to: Group CEO / Board of Directors
Role purpose
Lead a diversified food and beverage business, delivering sustainable profit growth, strong brands and consistent customer experiences. The CEO will hold overall accountability for strategy, financial performance, operations, people and governance, building a business that can scale while maintaining food quality, affordability and operational discipline.
Key responsibilities
1. Strategy and business growth
Develop and execute a long-term strategy supported by annual business plans, budgets and measurable priorities.
Define the positioning, target customers and growth priorities of each brand.
Evaluate new concepts, franchise partnerships, outlet expansion and the turnaround or exit of underperforming operations.
Develop strategic partnerships and commercial opportunities across the wider group.
2. Financial performance
Own the consolidated P&L, cash flow, working capital and capital expenditure.
Improve profitability through pricing, product mix, procurement, labour productivity and waste reduction.
Establish clear profitability reporting by brand, outlet, product category and sales channel.
Set investment criteria for expansion and production capacity, tracking returns against approved business cases.
3. Operations, production and food safety
Lead consistent execution across a portfolio of food service formats and locations.
Oversee production and supply planning to maintain availability, freshness, quality and cost control.
Establish operating standards for food safety, hygiene, service, product consistency and maintenance.
Strengthen procurement, inventory management, supplier performance and distribution.
Maintain business continuity plans for supply, utility and operating disruptions.
4. Brand and customer development
Strengthen brand relevance through customer insight, product innovation and clear value propositions.
Drive same-store sales, customer retention and profitable growth across physical and digital channels.
Establish a disciplined product development process covering testing, costing, launch and performance review.
Oversee marketing effectiveness, customer feedback and service recovery.
Manage franchise and brand partnerships, ensuring contractual and operational commitments are met.
5. People and leadership
Build and lead a strong management team with clear accountability for results.
Develop succession plans and strengthen operational,
This role is based with a large group in one of the ASEAN member. This is a confidential role and more details to be shared on a call.
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Work arrangement
Yes