General Manager

General Manager – Sales (Institutional & Corporate Sales)
Department
Sales & Business Development
Reports To
Managing Partner / Managing Director / CEO
Location
Pan-India (Remote / Work-from-Home base, with extensive travel)
Employment Type
Full-Time, Senior Management
Team
Individually driven role, building and leading a regional sales team over a period of time.
ABOUT THE COMPANY & OPPORTUNITY
We are a fast-growing hardware and building-materials company catering to the International Market for long introducing a new premium collection in the Indian Market spanning:
• Door Handles & Door Handles with Locks Combos.
• Cabinet Knobs & Pulls
• Door Accessories
• Gift Articles
This launch is central to our expansion into the institutional and corporate segment of the building materials industry — real estate developers, architects & interior design firms, modular furniture/OEM manufacturers, hospitality chains, corporate offices, and large contractors/builders. We are looking for a founding sales leader to build this channel from the ground up.
PRIMARY JOB FUNCTION
The General Manager – Sales (Institutional & Corporate Sales) will be responsible for building and scaling institutional and corporate sales for the company's new hardware collection across India. This is an entrepreneurial, high-ownership role for a sales leader who can open doors independently, convert relationships into revenue, and operate with minimal supervision in a work-from-home setup.
KEY RESPONSIBILITIES
1. Institutional & Corporate Sales Leadership
• Own the national P&L for institutional and corporate sales of the new product collection.
• Design and execute the go-to-market and channel strategy for real estate developers, architects, interior designers, modular kitchen/furniture OEMs, contractors, and corporate procurement teams.
• Build a robust sales pipeline and convert it into recurring institutional supply contracts.
• Achieve and exceed aggressive monthly, quarterly and annual sales targets.
2. Key Account Development
• Leverage existing, established relationships with builders, developers, architects, and procurement heads in the building materials industry to fast-track early revenue.
• Identify, pursue and close large-ticket institutional deals with corporate housing projects, commercial real estate, hospitality groups and OEM manufacturers.
• Develop and manage long-term key account plans, ensuring high customer retention and repeat business.
3. Commercial Negotiation & Deal Closure
• Lead end-to-end commercial negotiations — pricing, credit terms, bulk order structuring, and contract finalization.
• Maintain a high lead-to-conversion ratio; be accountable for sales funnel velocity and close rates.
• Structure and negotiate rate contracts and annual supply agreements with large institutional buyers.
4. Market & Product Positioning
• Position the n
• New Product Range as a preferred specification among architects and designers.
• Drive specification-selling: get the product range specified into project BOQs (Bill of Quantities) at the design stage.
• Provide market intelligence, competitor benchmarking and pricing insights to guide product and pricing strategy.
5. Channel & Network Expansion
• Build and expand a network of dealers, distributors, and project-sales partners to support institutional fulfilment across regions.
• Identify new geographies, verticals and customer segments for expansion.
• Represent the company at industry events, trade shows, and builder/architect forums to build brand visibility.
6. Team Building & Reporting
• Build, mentor and lead a regional institutional sales team as the business scales.
• Maintain accurate sales forecasts, pipeline reports, and MIS dashboards for leadership review.
• Operate independently in a remote/work-from-home structure while maintaining disciplined reporting cadence with the leadership team.
CANDIDATE PROFILE
Must-Have Requirements
• Experience: 10–15 years in institutional/corporate sales within the building materials, hardware, sanitaryware, furniture fittings, plywood/laminates, or allied interior/construction products industry.
• Established Network: Demonstrable, active relationships with real estate developers, architects, interior designers, contractors, and corporate procurement teams across India (a pre-built contact base is essential — this role is expected to generate revenue quickly by activating existing relationships).
• Sales Aggression & Conversion: A consistently strong track record of hitting/exceeding aggressive sales targets, with high lead-to-conversion efficiency.
• Entrepreneurial Mindset: Comfortable operating with high autonomy in a remote, work-from-home structure — self-driven, resourceful, and results-oriented without close supervision.
• Willingness to Travel: Extensive pan-India travel to meet clients, attend project sites, and build regional networks.
Preferred Qualifications
• Graduate/MBA in Sales, Marketing or Business Administration (not mandatory if experience and network are strong).
• Prior experience launching or scaling a new product line/collection in the building materials space.
• Working knowledge of architectural specification cycles and BOQ-based project selling.
Key Behavioural Competencies
• High energy, aggressive, and target-driven sales orientation.
• Strong negotiation and closing skills.
• Excellent relationship-building and stakeholder management across senior corporate/institutional buyers.
• Self-starter with strong ownership and accountability.
• Comfortable in a lean, fast-paced, founder-led organization.
WHAT WE OFFER
• Competitive fixed compensation + aggressive, uncapped performance-linked incentives.
• Work-from-home flexibility with high autonomy and decision-making authority.
• Ground-floor opportunity to build and own a new institutional sales vertical for a New growing hardware brand.
• Direct access to leadership and fast decision cycles.

Work arrangement
Yes