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About the role:
Zeltis communicates key governance and policy initiatives to the public through accessible video content across digital and broadcast platforms. We are looking for a content writer to turn research and briefs into impactful Bengali copy, including social posts, scripts, speeches, and articles.
What you'll do
Write in Bengali across formats — social captions, ad and banner copy, video scripts, long-form pieces, and messaging notes.
Translate ideas, objectives, and briefs into clear public messaging adapted to the topic, speaker, and intended audience.
Absorb a wide range of inputs — research docs, notes, briefs, feedback — and integrate them into a coherent piece.
Script for video: short-form and Reels, animation and explainer scripts, and long-format YouTube content.
Give content direction to art directors and video editors, and brief them clearly on intent and tone.
Handle translation work between Bengali, Hindi, and English, and ad hoc writing as it comes up.
Research trending topics and adapt copy to what is actually moving on each platform.
Hold consistency of tone and messaging across everything that goes out.
Maintain strict confidentiality on unreleased material and internal work.
What you need
Proficiency in Bengali is a must — strong command of grammar, register, and style, with the ability to write original copy, not just translate it. Working knowledge of Hindi and English are required.
3–5 years as a content writer, journalist, or in a similar role, with a portfolio showing public affairs, campaign, or political writing.
Minimum undergraduate degree.
Prior experience writing social media posts, ads, or banners in a professional role.
Strong grasp of platform-specific trends — what works on YouTube, Instagram, and short-form video, and how tone shifts between them.
Storytelling ability: structure, narrative, and a sense of what makes a line land.
Able to work to short deadlines and collaborate closely with internal teams.
Location: Kolkata (Hybrid WFH and on-site based on performance)
Work arrangement
No
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