Brand Marketing Lead

Company Description Ionic Wealth is a wealth-tech platform that partners with India’s emerging and ultra-high-net-worth individuals on their wealth creation journey. The company re-imagines wealth management by offering exclusive investment opportunities, expert insights across asset classes, and contextual wealth solutions through an omni-channel experience. Ionic Wealth combines human expertise with always-on, connected technology and wealth intelligence powered by Ionic Wealth AI. The firm focuses on helping clients identify what truly deserves their attention, rather than simply providing more information, and operates under SEBI-registered frameworks and partnerships with third-party AMCs.
Role Description The Brand Marketing Lead is a full-time, on-site role based in Mumbai. The individual in this role will define and drive Ionic Wealth’s brand positioning, ensuring consistent brand messaging across digital, offline, and experiential channels. Day-to-day responsibilities include developing and executing brand and marketing campaigns, creating communication frameworks for key customer segments, and collaborating with product, sales, and advisory teams to align brand narratives with business goals. The Brand Marketing Lead will oversee brand guidelines, manage agency and vendor relationships, track campaign performance, and optimize initiatives based on data-driven insights. This role also involves leading brand storytelling, strengthening market presence, and contributing to growth strategies in India’s wealth-tech space.
Qualifications
Candidates should possess skills in Brand Strategy and Brand Management to define positioning, architecture, and long-term brand roadmaps.
Candidates should possess skills in Branding and Communication to craft clear, compelling narratives and maintain consistent visual and verbal identity.
Candidates should possess skills related to Sales collaboration, including the ability to support go-to-market initiatives and create marketing assets that drive client acquisition and retention.
Relevant skills such as digital marketing, campaign planning, and performance analysis are beneficial.
Prior experience in financial services, fintech, or wealth management, especially in brand or marketing leadership roles, is preferred.
Strong analytical, stakeholder management, and project management skills, with the ability to work cross-functionally in a fast-paced environment.
A bachelor’s or master’s degree in Marketing, Business, Communications, or a related field is advantageous.

Work arrangement
No