Head of Digital Marketing

Key Responsibilities
 Own and drive the overall digital marketing strategy across channels
 Lead and manage in-house teams including SEO, content, performance marketing, social media, design, and video
 Plan and oversee performance marketing campaigns (Meta, Google Ads, and other platforms)
 Guide SEO strategy including technical, on-page, off-page, local SEO, and generative/AI-driven search optimization
 Ensure strong content, creative, and brand consistency across all digital and offline touchpoints  Align marketing goals with business, sales, and revenue objectives
 Define and track KPIs, dashboards, and performance reports
 Drive lead quality, conversion optimization, and funnel improvements
 Collaborate closely with sales, leadership, and external partners
 Manage budgets, tools, vendors, and agency relationships
 Stay updated with digital trends, platform changes, and emerging technologies
 Build processes, workflows, and best practices for scalability
Core Requirements
 5+ years of experience in digital marketing with hands-on exposure across multiple channels
 Strong working knowledge of:
o Performance Marketing (Meta Ads, Google Ads)
o SEO (Technical, On-page, Off-page, Local, Generative/GEO)
o Content Marketing & Social Media
o Creative & Branding (working closely with design and video teams)
 Proven experience managing and mentoring digital marketing teams
 Strong understanding of analytics and data-driven decision-making
 Hands-on experience with:
o Google Analytics 4 (GA4)
o Google Tag Manager
o Google Search Console
o Performance marketing dashboards and reporting tools
 Experience scaling traffic, leads, and revenue through digital channels
 Strong communication, leadership, and stakeholder management skills
Good to Have / Bonus Skills
 Experience in education, or service-based industries
 Agency Experience
 Knowledge of marketing automation, CRM integrations, and lead management
 Experience managing large websites or multi-location businesses
 Exposure to offline marketing alignment (print, events, branding)
 Certifications in digital marketing, performance marketing, or analytics
Qualifications
 Bachelor’s degree in Marketing, Business, Communications, or related field (preferred)
 Advanced digital marketing certifications are a plus
What We’re Looking For
 Strategic leader with a hands-on mindset
 Ability to balance big-picture thinking with execution
 Strong people management and team-building skills
 Data-oriented decision maker with business acumen
 Passion for growth, experimentation, and continuous learning

Work arrangement
No