FMCG Route-to-Market (RTM) Consultant

Assignment Details
Our leading consulting lient is seeking an experienced FMCG Route-to-Market (RTM) professional with 3–10 years of sales experience. The ideal candidate should have relevant FMCG RTM experience, with candidates from top B-schools, leading FMCG companies or consulting firms such as MBB/Accenture. Experience in HoReCa/OOH sales will be an added advantage. The role is based in Ahmedabad and requires willingness to travel up to 4 days a week.
The resource will be responsible for the following:
Support Route-to-Market strategy and commercial initiatives within the FMCG sector.
Analyse existing sales and distribution models and identify opportunities for improvement.
Evaluate channels, customer segments, distribution networks and go-to-market approaches.
Provide insights on FMCG sales, distribution and channel strategy based on relevant industry experience.
Work with stakeholders to assess commercial challenges and develop practical recommendations.
Support market and competitor analysis relevant to RTM and sales strategy.
Contribute to initiatives related to HoReCa / OOH channels, where applicable.
Be comfortable travelling frequently, including travel to other locations, as required by the project.
More about the role :
This is a hands-on consulting / commercial strategy role. The resource will be required to:
Independently analyse FMCG RTM and sales-related requirements.
Apply practical industry knowledge to solve business and commercial challenges.
Work closely with stakeholders and communicate findings and recommendations clearly.
Bring a strong understanding of FMCG distribution, sales channels and go-to-market models.
Be comfortable with frequent travel, potentially 4 days a week depending on project requirements.
Skills Required
FMCG Route-to-Market (RTM), FMCG Sales & Distribution, Go-to-Market Strategy, Channel Strategy, Sales Strategy, Distribution Network, Commercial Strategy, Market Analysis, Customer / Channel Segmentation, Stakeholder Management.
Strong analytical and problem-solving skills, good communication and stakeholder management, ability to work independently, commercially oriented mindset, adaptability, willingness to travel frequently, ability to work across different locations and business environments.
HoReCa / OOH Sales, experience with top FMCG organisations such as Nestlé or Unilever, consulting experience with MBB or Accenture, exposure to large-scale RTM transformation projects, experience working across multiple markets or geographies.

Work arrangement
No