Performance Marketer ( Creative Agency) ( Noida )

Performance Marketer
Mantle International is looking for a Performance Marketer who can turn paid media into measurable business growth. You’ll manage campaigns focused on qualified lead generation and product sales across multiple brands in a fast-paced creative agency environment. You should be comfortable working with data, paid media platforms, audiences, creatives, and conversion journeys and know that good performance marketing is not just about getting leads, but getting the right leads.You will plan, launch, monitor, optimize, and scale paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, snapchat ads, chat gpt ads, and other relevant platforms. The role requires a strong understanding of campaign objectives, Channel research, audience targeting, budget allocation, bidding, creative testing, conversion tracking, and reporting.
Key Responsibilities:
Develop paid-media strategies based on client goals—lead generation, sales, website traffic, app installs, awareness, or remarketing.
Manage day-to-day campaign operations: budgets, bids, pacing, allocation, and optimization to hit performance targets efficiently.
Track and analyze performance using KPIs such as impressions, CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, revenue, and lead quality.
Collaborate with designers, copywriters, social-media managers, and clients to create, test, and refine high-performing ad creatives, hooks, messaging, and landing pages.
Prepare weekly and monthly performance reports with clear insights, next steps, and recommendations for clients and internal teams.
Strong analytical and critical-thinking skills, with the ability to interpret campaign data, identify performance gaps, troubleshoot issues, and make data-backed optimization decisions.
Requirements:
Minimum 1 year of hands-on experience in performance marketing, paid media, digital advertising, or a similar role. Agency experience and experience managing multiple client accounts will be preferred.
Strong understanding of paid-media fundamentals, including campaign objectives, audience targeting, campaign structures, budget allocation, bidding strategies, remarketing, and full-funnel marketing.
Hands-on knowledge of GA4, Google Tag Manager, Meta Pixel, Conversion API, event setup, and conversion tracking, with an understanding of accurate attribution and performance measurement.
Strong understanding of key performance marketing metrics such as CPC, CTR, CPM, CPL, CPA, conversion rate, ROAS, revenue, and lead quality, and how they relate to campaign and business outcomes.
Software & Tools : -Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Meta Business Suite, Looker Studio, Excel/Google Sheets.
Express Apply :
Send your CV and relevant work/campaign experience to hr@mantle.international.
Location: On-site | Experience: Minimum 1 year | Agency: Mantle International

Work arrangement
No