Head of Marketing

Key Information:
Designation: Head of Marketing
Department: Marketing
Reports to: Founders
Location: Gurgaon
Experience: 10 to 15 years, including at least 4 years leading a marketing team
Employment Type: Full-time
About the Role:
alt.f has grown from a Delhi NCR coworking brand into a national one. We are looking for a Head of Marketing who will take the brand into new cities and make alt.f the first name that comes to mind when a startup, SME or enterprise team looks for a workspace.
This person will own two things together: the brand, built through campaigns that people remember, and the demand engine (paid, organic, partner-led and automated) that turns that awareness into a steady pipeline for the sales team. It is a leadership role in a startup, so it needs someone who sets the strategy and is equally comfortable getting into the detail of a campaign, a dashboard or an automation flow.
Roles and Responsibilities:
Brand and Positioning
Own alt.f’s brand positioning, messaging and identity, and keep them consistent across every city, centre and channel.
Conceive and run integrated brand campaigns (digital, OOH, PR, events and community) that build awareness and preference nationally.
Track brand health (branded search, share of voice, social reach, recall) and report it alongside performance numbers.
New City Launches
Plan and run go-to-market for Bengaluru, Maharashtra and Chennai: pre-launch demand building, launch campaigns, local partnerships, broker networks and ramp-up to target occupancy.
Build a repeatable city-launch playbook that can be used for every future market.
Performance Marketing and Demand Generation
Own full-funnel paid media across Google, Meta, LinkedIn and programmatic, and allocate budget by city, centre and product.
Own pipeline targets jointly with sales: qualified leads, cost per lead, CAC, cost per seat closed and marketing-sourced revenue.
Run account-based marketing with sales for enterprise and mid-market clients (managed offices, large seat requirements).
Build and grow the channel partner and broker program (IPCs, brokers, aggregators) as a dependable lead source.
Marketing Technology, AI and Automation
Own the marketing tech stack: website, CRM, marketing automation, analytics and attribution, with clean tracking from first touch to closed deal.
Set up lead capture, scoring, nurturing and routing across email, WhatsApp and chat so that no enquiry is lost or handled late.
Use AI tools across content production, creative testing, SEO and AI-search visibility, campaign optimisation and reporting, and build these ways of working into the team.
Content, Digital, PR and Community
Lead the website, SEO (including visibility in AI search and answer engines), social media and content marketing.
Run PR and media relations, and build founder and leadership visibility as voices on flexible workspaces and the startup ecosystem.
Drive events and community programs across centres that support both brand building and member retention.
Team, Budget and Reporting
Build and lead the in-house marketing team and agencies, set clear KRAs, and grow the team as new cities are added.
Own the annual marketing plan and budget, and report ROI to the founders every month.
Prerequisites for the Job Role:
10 to 15 years in marketing, with at least 4 years leading a team, primarily in B2B.
Highly analytical to draw inferences from large data sets and able to make decisions based on data and analytics.
Ability to use tools like Excel and similar analytical tools for smooth self-dependency on analysis of data.
Experience in a startup or high-growth company, with comfort being hands-on while setting strategy.
Experience marketing a national, multi-city brand, ideally including launching the brand in new cities or markets.
A proven record of brand campaigns that measurably moved awareness and demand. Candidates should be ready to walk through two or three of them.
Strong, hands-on command of paid media (Google Ads, Meta, LinkedIn) and performance metrics.
Strong working knowledge of marketing technology: CRM (e.g. HubSpot, Zoho, Salesforce), marketing automation, GA4, tag management and attribution.
Practical, current use of AI tools and automation in day-to-day marketing work.
Comfortable with numbers: manages budgets, builds dashboards and makes decisions from data.
Has worked closely with sales and owned pipeline or revenue numbers, not only lead volumes.
Good to Have:
Experience in coworking, flexible workspaces, commercial real estate, hospitality or B2B SaaS.
Experience building broker or channel partner programs.
Experience scaling marketing through a fast growth phase.
A working network across media, agencies, and the startup ecosystem.
How Success Will Be Measured (First 12 Months):
New city launches delivered on plan, with occupancy ramp-up targets met.
Growth in qualified pipeline and marketing-sourced revenue at the agreed CAC.
A measurable rise in brand awareness in both existing and new markets.
Full-funnel tracking live, from first enquiry to closed deal.
A marketing team and agency setup that consistently delivers against its KRAs.
Interested candidates can directly reach out to yachika,kanojia@altfspaces.com

Work arrangement
No