Performance Ads Specialist

Experience: 2+ Years
Location: Chennai
Employment Type: Full-Time
About the Role
We are looking for a results-driven Performance Ads Specialist to plan, execute, and optimize paid advertising campaigns across digital platforms. The ideal candidate should have strong hands-on experience in Meta Ads and Google Ads, with a clear understanding of lead generation, campaign optimization, tracking, and performance analysis.
Key Responsibilities
Plan, launch, and manage performance marketing campaigns across Meta Ads and Google Ads.
Develop lead-generation strategies aligned with campaign and business objectives.
Monitor key metrics such as CPL, CTR, CPC, Conversion Rate, CPA, and ROAS.
Optimize campaigns based on audience, creatives, placements, keywords, and conversion data.
Conduct A/B testing for creatives, audiences, ad copies, landing pages, and campaign structures.
Set up and monitor Meta Pixel, Conversions API, Google Analytics, and conversion tracking.
Analyze campaign performance and prepare regular performance reports with actionable insights.
Work closely with the creative and content teams to develop high-performing ad creatives and copies.
Research audiences, competitors, keywords, and market trends to identify growth opportunities.
Manage campaign budgets and ensure efficient utilization of ad spend.
Troubleshoot campaign, tracking, account, and lead-flow-related issues.
Requirements
2+ years of hands-on experience in Performance Marketing / Paid Advertising.
Strong experience in Meta Ads Manager and Google Ads.
Experience in lead generation campaigns, preferably for real estate, education, B2B, or other lead-driven businesses.
Good understanding of Google Analytics, conversion tracking, pixels, remarketing, and audience targeting.
Strong analytical and problem-solving skills.
Ability to interpret campaign data and take optimization decisions independently.
Good communication and reporting skills.
Experience with CRM integration and lead tracking will be an added advantage.
Key Skills
Meta Ads | Google Ads | Performance Marketing | Lead Generation | Campaign Optimization | Conversion Tracking | Google Analytics | Audience Targeting | Retargeting | A/B Testing | Data Analysis | CPL & CPA Optimization.
What We’re Looking For
Someone who is data-driven, proactive, and focused on measurable results, with the ability to manage campaigns independently and continuously improve performance.

Work arrangement
No