Instagram and Social Media Executive

About Houzeo 🚀
Houzeo is a 100% online real estate marketplace. From listing to closing, Houzeo technology makes home selling and buying the easiest it has ever been. Users can list their homes for a flat fee, connect with local real estate pros, and find their dream home on Houzeo.com.
Founded in Manhattan, New York, with additional offices in Charlotte, North Carolina (US), and Mumbai, India, Houzeo is led by our founder, Amit Dhameja. With an Ivy League MBA and a background in finance, real estate, and tech, Mr. Dhameja spearheads this profitable startup.
The Houzeo Universe 🌠
Houzeo’s product universe includes a wide range of products and services, including:
● Houzeo IntelliList Listing: This tool auto-assigns the right paperwork for a seller’s property based on location. It’s the fastest way to list a home!
● Houzeo Showings: A digital showing scheduling app designed for sellers. Buyers and agents can directly request showings once a seller verifies them!
● Houzeo Offers: An offer management tool to evaluate, compare and counter offers received on a property. Sellers can request the highest and best offers within seconds.
● Houzeo DigiTransact: DigiTransact lets sellers maneuver the real estate transaction with milestones, tasks, notifications and reminders seamlessly. No more friction!
● Houzeo Dream Homes: Aims to help home buyers find their dream homes, make an offer, or start their mortgage pre-approval journey.
● Houzeo Mobile App: A comprehensive mobile app that lets home sellers and buyers.
● Houzeo Home Worth Calculator: A free home value calculator that helps homeowners estimate how valuable their property is.
● Houzeo Mortgage Calculator: A mortgage payment estimator that helps potential home borrowers understand monthly payments and amortization schedules for free.
● Houzeo Closing Costs Calculator: The most advanced closing cost estimator for helping buyers and sellers understand what they have to pay on closing day.
About the Role 🦋
We're looking for a creative and driven professional to manage our corporate Instagram channel, bring our company culture to life through engaging content, and grow our online community through consistent, high-quality storytelling.
Key Responsibilities
Plan, shoot, edit, and publish at least 1 Reel per day showcasing company culture, events, employee stories, and behind-the-scenes moments
● Develop a monthly content calendar aligned with brand voice and business goals
● Drive engagement through Stories, polls, Q&As, giveaways, collaborations, and trending audio/formats
● Monitor comments, DMs, and mentions; respond promptly to build community
● Track performance metrics (reach, engagement rate, follower growth, saves/shares) and optimize content strategy accordingly
● Coordinate with HR/internal teams to capture authentic culture moments (onboarding, events, celebrations, team wins)
● Stay updated on Instagram trends, algorithm changes, and competitor activity
● Occasionally collaborate with influencers or employees as content creators/microambassadors
What You Bring 💪
📌1–3 years of experience in social media management/content creation (corporate or personal brand experience both welcome)
📌Strong skills in Reels editing (CapCut, InShot, Premiere Pro, or similar)
📌 Basic photography/videography skills (smartphone content creation is fine)
📌 Good understanding of Instagram trends, hooks, and storytelling for short-form video
📌Copywriting skills for captions, hashtags, and community engagement
📌Creative eye + consistency — this role needs someone who won't miss a day
📌Bonus: experience with Canva, basic graphic design, or paid social ads
Ideal Candidate Traits 🦋
👌Self-starter who can work independently with minimal supervision
👌 Comfortable being on camera or directing others to be
👌Organized — able to maintain a content calendar and hit daily deadlines
👌 Data-driven — uses analytics to improve, not just post and forget
KPIs to Track
● Daily Reel publishing consistency
● Engagement rate (likes, comments, shares, saves)
● Follower growth rate
● Reach/impressions per Reel
● Story interaction rate (polls, questions, stickers)

Work arrangement
No