Head of Digital Marketing

Head of Digital Marketing / CMO
Sapiogen AI — Engineering Intelligence. Delivering Innovation.
Location: Ahmedabad, India
Experience: 7+ years in B2B Technology / SaaS / IT Services / AI Marketing
Employment Type: Full-Time
Role: Leadership / Core Team
🚀 Build the Future. Market the Future.
At Sapiogen AI, we believe the future of software engineering is AI-first.
We help startups, enterprises, and ambitious businesses across the USA, UK, Canada, Australia, UAE, and global markets transform ideas into intelligent digital products through Artificial Intelligence, Software Engineering, Automation, Cloud, and Product Development.
Our clients don't simply come to us for software.
They come to us for outcomes, innovation, and competitive advantage.
Now we're looking for someone who can take that story to the world.
We are hiring a Head of Digital Marketing / CMO who can build Sapiogen AI's marketing engine from the ground up and establish the company as a globally recognized AI-First Software Engineering Company.
This is not a role for someone who simply manages social media or runs advertisements.
This is a builder's role.
🎯 Your Mission
Your mission is simple:
Build Sapiogen AI into a globally recognized technology brand and create a predictable marketing-driven growth engine.
You will own the strategy and execution across:
Brand Building
Demand Generation
Digital Marketing
SEO & AEO/GEO
Content & Thought Leadership
LinkedIn & Founder Branding
Paid Acquisition
Marketing Automation
Lead Generation
Conversion Optimization
Analytics & Growth
AI-powered Marketing
Your ultimate objective:
Turn attention → into engagement → into qualified opportunities → into revenue.
🌎 About Sapiogen AI
Sapiogen AI operates at the intersection of:
Artificial Intelligence × Software Engineering × Automation × Cloud × Digital Products
Our capabilities include:
AI Strategy & Consulting
AI Development & Systems
AI Product Development
AI Automation & RPA
Conversational & Voice AI
AI Integration & Scaling
AI Infrastructure Engineering
AI Data Systems Engineering
Product Engineering
Legacy Modernization
Dedicated AI Engineering Teams
We are building an AI-first engineering company for the global market.
And marketing will be one of the most important engines behind that growth.
💼 What You'll Own1. 🚀 Marketing Strategy & Growth
Build and execute Sapiogen AI's complete digital marketing strategy.
You will:
Develop the company's annual and quarterly marketing roadmap.
Define ICPs, personas, positioning, messaging, and acquisition strategies.
Build scalable inbound and demand-generation systems.
Identify new growth opportunities across international markets.
Develop marketing funnels from awareness to qualified opportunity.
Work closely with the CEO, CRO, and CTO on company growth strategy.
Build repeatable systems rather than one-off campaigns.
You won't just execute a marketing plan. You'll help create it.
2. 🎯 B2B Demand Generation
Build a marketing engine capable of generating qualified business opportunities.
Focus markets include:
🇺🇸 USA
🇬🇧 UK
🇨🇦 Canada
🇦🇺 Australia
🇦🇪 UAE
🌍 Other high-value global markets
You will:
Develop account and audience acquisition strategies.
Create campaigns targeting CEOs, CTOs, founders, product leaders, and technology decision-makers.
Build landing pages and conversion funnels.
Develop lead magnets, assessments, reports, webinars, and other demand-generation assets.
Optimize the complete lead journey.
Work with sales to improve MQL → SQL → opportunity conversion.
🔍 3. SEO, AEO & GEO
Build Sapiogen AI's organic visibility across both traditional search and AI-driven discovery.
You will own:
Technical SEO
On-page SEO
Programmatic SEO
Content-led SEO
Authority building
AEO — Answer Engine Optimization
GEO — Generative Engine Optimization
AI search visibility
Topic clusters
Commercial-intent content
Conversion-focused content
The goal isn't simply:
"Get traffic."
The goal is:
Get discovered by the right decision-makers at the moment they're looking for a technology partner.
🧠 4. AI-Powered Marketing
At Sapiogen AI, AI isn't just something we sell.
It's how we work.
You will leverage tools such as:
ChatGPT
Claude
Gemini
Perplexity
AI research tools
AI content systems
AI automation platforms
AI analytics and optimization tools
Use AI to accelerate:
Market research
Competitor intelligence
Content production
Campaign ideation
Personalization
SEO research
Lead research
Marketing automation
Performance analysis
Experimentation
We expect you to constantly ask:
"How can AI make this faster, smarter, and more scalable?"
📱 5. Brand & Content Leadership
Build Sapiogen AI's voice in the global technology ecosystem.
You will lead content around:
Artificial Intelligence
AI Engineering
Software Engineering
Product Development
Automation
Cloud
Digital Transformation
Technology Strategy
Startup Innovation
Emerging AI trends
Formats may include:
LinkedIn content
Articles
Case studies
Whitepapers
Research reports
Videos
Short-form content
Podcasts
Webinars
Technical explainers
Founder-led thought leadership
The objective:
Make Sapiogen AI a company people recognize, remember, and trust.
👤 6. Founder-Led Marketing
Build the personal brands of Sapiogen AI's leadership team.
You will work closely with the founders to develop:
LinkedIn strategies
Founder positioning
Thought leadership
Industry commentary
Educational content
Video content
Executive visibility
Personal brand distribution
Turn:
Founder expertise → Content → Audience → Conversations → Opportunities
💰 7. Paid Marketing
Plan, execute, and optimize paid acquisition across relevant channels.
Experience with:
Google Ads
LinkedIn Ads
Meta Ads
YouTube Ads
Retargeting
Remarketing
Account-based campaigns
You will be expected to understand:
CAC → CPL → MQL → SQL → Pipeline → Revenue
Not just:
Clicks → Impressions → Likes
⚙️ 8. Marketing Automation
Build systems that allow Sapiogen AI to scale without scaling headcount linearly.
You will work on:
CRM workflows
Lead nurturing
Email automation
Lead scoring
Marketing attribution
Automated reporting
AI-powered workflows
Content distribution systems
Campaign automation
📊 9. Analytics & Revenue Attribution
You will own the numbers.
Track and improve:
Website traffic
Organic growth
Qualified leads
MQLs
SQLs
Conversion rates
Cost per lead
Cost per opportunity
Customer acquisition cost
Marketing-generated pipeline
Campaign ROI
Revenue contribution
If it cannot be measured, it cannot be systematically improved.
🤝 10. Sales & Marketing Alignment
Work closely with the CRO and sales team.
Together, you'll build a system where:
Marketing generates attention → Marketing generates demand → Sales converts demand → Revenue validates marketing.
You will help:
Define lead qualification.
Improve lead handoff.
Create sales enablement material.
Identify high-performing ICPs.
Analyze lost opportunities.
Improve messaging based on market feedback.
Build account-based marketing campaigns.
👑 Leadership Responsibilities
As Head of Digital Marketing / CMO, you will eventually build and lead the marketing organization.
This may include hiring and managing:
SEO specialists
Content writers
Performance marketers
Social media specialists
Designers
Video creators
Marketing automation specialists
Growth marketers
You will establish:
Marketing processes
KPIs
Reporting systems
Campaign frameworks
Content calendars
Growth experiments
Performance standards
You will build the marketing function — not simply operate inside one.
🧬 What We're Looking For
We're looking for someone who combines:
Strategy + Creativity + Technology + Exec

Work arrangement
No