Product Manager - Onboarding & Activation

Own the app-install-to-first-funded-trade journey: KYC, account opening, bank linking, funding, and activation. You'll work where regulatory complexity meets UX, and where small conversion lifts directly drive growth. This role needs deep broker domain knowledge: you've dealt with eSign drop-offs, KYC failures, and funding friction and shipped fixes that moved the numbers.
Responsibilities:
Own the install-to-first-trade funnel end-to-end measure, diagnose, fix, and prove.
Drive activation improvements via experimentation, UX optimization, and funnel redesign.
Navigate compliance to find the fastest compliant onboarding path; Reduce onboarding TAT without compromising regulatory requirements.
Design and run A/B tests and phased rollouts across every funnel step.
Build the onboarding roadmap aligned with Sahi's growth phase
Requirements:
2-4 years of PM experience, at least 1 year at a stockbroker.
Hands-on with broker onboarding: KYC/eKYC, eSign, Demat, CDSL, bank verification, and FO activation.
Strong analytical chops - SQL, cohort analysis, experiment design.
Experience working with compliance/regulatory teams in finserv.
First-principles thinker; productive without detailed playbooks.
Good to Have:
Experience optimizing F& O or commodity segment activation flows.
Experience with payment and funding flow optimization (UPI, bank transfers).
Prior startup experience (sub-200 people).

Experience
2-5 yrs