Performance Marketing Executive

Responsibilities:
Plan, launch, manage, and optimize paid marketing campaigns across Google Ads and Meta Ads.
Monitor campaign performance and drive continuous optimization to improve ROI and achieve acquisition goals.
Analyze campaign data, identify trends, and generate actionable insights for performance improvement.
Build and maintain performance dashboards and reports using Google Analytics 4 (GA4), Excel, and Google Sheets.
Work closely with the client's senior marketing team to execute growth strategies.
Conduct A/B testing, experiment with new campaign strategies, and implement data-backed optimizations.
Track key performance metrics, attribution models, and customer acquisition funnels.
Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Requirements:
1-3 years of hands-on experience managing Google Ads and Meta Ads campaigns.
Strong understanding of performance marketing, campaign optimization, and lead generation.
Proficiency in Google Analytics 4 (GA4), Excel, and Google Sheets.
Strong analytical skills with the ability to interpret data and make informed decisions.
Understanding of attribution models, conversion tracking, and marketing analytics.
Self-driven, proactive, and comfortable working independently with minimal supervision.
Excellent communication and stakeholder management skills.
Candidates based in Mumbai will be preferred.

Experience
0-4 yrs