Brand Manager

Role: Brand Manager
Location: Bangalore
About Arkahub
Arkahub is a funded residential rooftop solar company, founded in May 2025 by Manish Pansari (ex-CXO, Myntra) and Kaustabh Chakraborty (scaled Wakefit; founding team at Urban Ladder). Backed by Kae Capital, Sparrow Capital and Antler. Live in Bangalore, Hyderabad, Pune and Nagpur.We position ourselves as a home energy company, not a solar installer. Homeowners are making a 25-year decision, and our brand promise, Engineered to Keep Going, is built on products that are engineered and proven to perform, backed by honest advice.
Why this role exists
The brand function is being built from scratch. This person will own the day-to-day running of the brand across every customer touchpoint. We need someone who can own a campaign or a city launch end to end, not just coordinate agencies.
What they will own
• Brand consistency: One look and voice across ads, website, landing pages, sales material, site branding, WhatsApp, Google Business Profiles and on-ground assets.
• Briefing: Clear briefs for the in-house creative team and external partners; turn insights into creative direction.
• Sales enablement: Pitch decks, spec sheets, rate cards, flyers, objection-handling content and proof assets.
• City launches: Run brand launches for new cities using a repeatable launch kit, with sales, ops and local teams.
• Campaigns and content: Plan and run brand campaigns; support organic content (YouTube, Instagram, blog) and creator partnerships.
• Customer proof: A steady supply of reviews, testimonials, case studies and referral stories.
• Insight and tracking: Support consumer research; track share of search, reviews and brand-driven leads. What we're looking for
Must have
• 3–5 years in brand management, ideally in D2C, consumer durables, home improvement, FMCG or another considered-purchase category
• Strong writing and briefing skills; can define good creative and give sharp feedback
• Has run campaigns or launches end to end, with clear examples of outcomes
• Comfortable in a fast, unstructured startup; takes ownership without waiting for process
• Works well with sales and ops teams, not only creative teams
Good to have
• Experience with high-ticket, long-consideration or trust-led purchases
• Exposure to performance creative (Meta / YouTube) and its effect on cost per lead
• Regional or multi-city marketing, or influencer and creator work
• Kannada, Telugu, Marathi or Hindi (useful for city launches)

Work arrangement
No