Live opening · Posted 3 days ago
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About the role
Description supplied by the original job listing.
Lead the district’s commercial performance and field execution while defining and driving the Retina and Glaucoma marketing strategy. The role is accountable for developing field capabilities, coaching the sales team, translating patient, customer and market insights into differentiated strategies, and ensuring strong cross-functional execution to improve patient outcomes and deliver sustainable business growth.
Lead the district commercial strategy and execution, ensuring alignment with Eye Care business objectives, brand priorities and customer needs.
Own district performance against sales, demand, market-share, execution and customer-engagement objectives.
Translate national brand strategies into differentiated districts, territory and account plans.
Allocate field resources based on business potential, customer opportunity, patient needs and strategic priorities.
Ensure consistent and high-quality execution of call plans, account plans
Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization.
Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
Bachelor’s degree required, preferably in Business Administration, Marketing, Economics, Engineering, Health Sciences, Life Sciences or a related discipline. A postgraduate qualification in Business, Marketing, Leadership or a healthcare
Fluent Spanish and advanced English proficiency, with the ability to participate effectively in regional and global business discussions and deliver presentations in English.
3-5 years of proven successful experience in marketing/commercial excellence in the multinational pharmaceutical industry.
Knowledge of the healthcare system, its main stakeholders, and information sources.
Implementation of omnichannel strategies (desirable).
Employment type
Part-time
Work arrangement
No
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