Live opening · Posted 4 days ago

Senior Director of Marketing

McGraw Hill · United States (Remote)
Linkedin Yes
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At a glance

The key details from the original listing.

Posted 4 days ago
CompanyMcGraw Hill
LocationUnited States (Remote)
Salary$170K/yr - $180K/yr
Work modeYes
SourceLinkedin
Listed4 days ago

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About the role

Description supplied by the original job listing.

**Senior Director of Growth Marketing**
Remote position
E-Commerce industry
We're seeking a strategic, commercially minded, and data-driven Senior Director of Growth Marketing to lead customer acquisition, conversion, retention, and profitable revenue growth across a portfolio of brands.
This is a high-impact leadership opportunity for someone who can connect strategy, data, technology, customer insights, and execution to build a scalable growth engine.
What You'll Lead
Develop and own the overall Growth Marketing strategy and roadmap
Drive customer acquisition across paid search, social, display, video, affiliate, and emerging channels
Oversee CRM, email, SMS, lifecycle marketing, personalization, and retention
Lead SEO, AEO, GEO, content, and organic growth initiatives
Partner with E-commerce, UX, Merchandising, and Marketing to improve conversion and the customer journey
Establish KPIs, measurement frameworks, attribution, and performance reporting
Use data and financial analysis to optimize marketing investment, ROI, profitability, and customer lifetime value
Champion AI and emerging technologies across marketing
Partner with senior leadership and cross-functional teams to identify and capitalize on growth opportunities
Build, lead, coach, and develop a high-performing Growth Marketing team
What We're Looking For
10+ years of progressive experience in Growth, Performance or Digital Marketing
Proven success leading integrated, multi-channel growth strategies
Strong expertise in customer acquisition, conversion, retention, and lifetime value
Experience overseeing paid media, CRM/lifecycle, SEO, analytics, attribution, and experimentation
Strong analytical and financial acumen with experience managing significant marketing budgets
Experience leading and developing high-performing teams
Strong executive presence and cross-functional leadership skills
Experience leveraging AI, marketing technology, customer data, and emerging technologies
Strong plus: Multi-brand retail, e-commerce, DTC, or omnichannel experience, along with experience working in lean, fast-paced environments where strategic leadership and hands-on execution go hand in hand.
If you're a growth-minded marketing leader who enjoys turning customer insights and data into measurable business results, we'd love to hear from you.

Work arrangement
Yes

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