Social media and Digital marketing Executive

Hi Tea is a growing ready-to-drink green tea brand available on Amazon, Blinkit and Nature’s Basket.
We are looking for a creative and hands-on Social Media & Digital Marketing Executive who can help build Hi Tea into a strong, recognizable consumer brand.
This is an exciting opportunity for someone who loves social media, content creation, FMCG brands and digital marketing and wants to take ownership of a growing brand’s online presence.
Key Responsibilities
- Manage Hi Tea’s Instagram, Facebook and other relevant social media platforms.
- Develop monthly social media calendars and content strategies.
- Create and coordinate Reels, short-form videos, product content, stories and posts.
- Shoot and edit basic social media content using mobile/creative tools.
- Identify trending formats, sounds, topics and content opportunities.
- Plan and execute influencer and creator collaborations.
- Coordinate with photographers, videographers, designers and freelancers when required.
- Assist in planning and managing Meta advertising campaigns.
- Track social media performance, engagement, reach, follower growth and conversions.
- Monitor competitors and identify successful FMCG/beverage marketing trends.
- Support product launches, offers, campaigns and online marketplace promotions.
- Work closely with the founders/team to develop Hi Tea’s brand voice and visual identity.
What We’re Looking For
- 1–3 years of experience in social media, digital marketing, content marketing or brand marketing.
- Strong understanding of Instagram and short-form video content.
- Good knowledge of Reels, Instagram Stories and creator/influencer marketing.
- Basic understanding of Meta Ads and digital performance metrics.
- Strong copywriting and communication skills.
- Ability to shoot/edit basic content independently.
- Creative mindset with strong awareness of current social media trends.
- FMCG, food, beverage, D2C or consumer-brand experience is preferred.
What You’ll Get
- ₹30,000–₹35,000/month.
- Opportunity to work directly on a growing consumer brand.
- Significant creative ownership.
- Exposure to FMCG, D2C, e-commerce, quick commerce and influencer marketing.
- Opportunity to grow with the brand as Hi Tea expands into new markets.
If you are someone who can turn a product into engaging content and understands what makes people stop scrolling, we would love to hear from you.
Apply with your CV and, preferably, links to your previous social media/content work or portfolio.My recommendation on the three hires

Work arrangement
No