Live opening · Posted 3 days ago
The key details from the original listing.
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Description supplied by the original job listing.
Role summary:
Executes Meta (Facebook & Instagram) campaigns for both home-décor brands under the direction of the Performance Marketing Manager — managing daily spend within approved budgets, building audiences, launching creative tests, and maintaining tracking. Should be comfortable working with performance data (CAC, ROAS, spend) and keen to grow into a more strategic media-buying role.
Key responsibilities:
• Execute day-to-day Meta Ads campaigns across both brands per the strategy and budgets set by the Performance Marketing Manager.
• Monitor daily spend and pacing, and flag deviations from target CAC and MER.
• Build and maintain campaign structures (prospecting, retargeting, Advantage+), audiences and exclusions as directed.
• Support the creative testing process — launch tests, track results, and surface findings to the strategist/manager.
• Maintain pixel / Conversions API (CAPI) tracking and flag any attribution or tracking issues.
• Prepare weekly reports on spend, ROAS, MER, new-customer revenue %, CAC and top creatives.
• Coordinate with creative, email/SMS and CRO functions on requests from the manager.
• Assist with Google/Amazon ads setup and reporting as these channels are scaled.
Must-have skills & experience:
• 1-3 years of hands-on experience running paid social campaigns, ideally for a D2C / e-commerce brand.
• Working knowledge of Meta Ads Manager — campaign structure, Advantage+, audience building.
• Basic grasp of e-commerce metrics: CAC, MER, ROAS, AOV.
• Comfortable pulling and organizing performance data in Excel/Sheets.
• Detail-oriented and process-driven, with the eagerness to learn under a senior media buyer.
Nice to have:
• Exposure to fashion, home décor or lifestyle D2C brands.
• Familiarity with GA4, Google Tag Manager, Shopify analytics.
• Any prior exposure to Google Ads, Amazon Ads or influencer/affiliate campaigns.
Tools: Meta Ads Manager, Shopify analytics, GA4, Google Tag Manager, Google/Looker Sheets, Triple Whale / similar (a plus).
Work arrangement
No
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