Marketing Manager

Marketing Manager – Ghana & Africa
Location: Ghana
Company: MANNCO
Industry: FMCG / Food / Confectionery & Snacks
MANNCO is an Indian confectionery and snacks company building and growing brands across international markets, with a strong focus on Africa.
We are looking for an experienced Marketing Manager to lead and execute our marketing activities in Ghana and support our wider growth across African markets.
This is a hands-on market-building role. We are looking for someone who understands how FMCG products move through distributors, wholesalers, retailers and ultimately to consumers — and how marketing can accelerate that journey.
Key Responsibilities
Develop and execute marketing plans for MANNCO brands in Ghana and other African markets.
Plan and manage product launches, trade marketing campaigns, consumer activations and market promotions.
Work closely with distributors, wholesalers, retailers and sales teams to improve product visibility and market presence.
Conduct regular market visits to track competitor activity, pricing, product availability and consumer response.
Develop in-store visibility, POS materials, sampling programs and promotional campaigns.
Manage local agencies, promoters, merchandisers and activation teams.
Support the introduction of new products and SKUs into the market.
Monitor campaign performance and measure marketing effectiveness through commercial outcomes such as distribution growth, product trials, repeat orders and sales uplift.
Provide regular market reports, competitor insights and recommendations to management.
Support digital and social media marketing activities, including Facebook, Instagram and WhatsApp.
Travel within Ghana and other African markets when required.
Candidate Profile
Minimum 5 years of marketing experience in FMCG.
Experience in food, confectionery, snacks, biscuits, beverages or related categories preferred.
Strong understanding of trade marketing, distribution-led markets and retail execution.
Experience working with distributors, wholesalers, retailers and field sales teams.
Strong experience in product launches, activations and market development.
Africa market experience is an advantage, but not essential.
French language skills are a strong advantage.
Strong English communication skills.
Commercially minded and comfortable working with sales teams.
Able to work independently and spend significant time in the market.
Strong analytical, reporting and execution skills.
Entrepreneurial, proactive and comfortable working in a fast-growing business environment.
What We Are Looking For
We are not looking for someone who only manages advertising from an office.
We want someone who can go into the market, understand what is happening on the ground, identify opportunities, execute quickly and help us build stronger brands and stronger distribution across Africa.
If you have strong FMCG experience and enjoy building brands in developing and competitive markets, we would like to hear from you.

Work arrangement
No