SALES EXECUTIVE (GENERAL & MODERN TRADE)

Company: Kanhai Foods Limited
Location: Ahmedabad, Gujarat (based at factory, field role)
Department: Sales
Reports to: Director
Employment Type: Full-time, On-site / Field
CTC: 30,000 + Incentive + TA
ABOUT US
Kanhai Foods Limited is an Ahmedabad-based manufacturer of baked and frozen goods, including pav, burger buns and other bakery products, supplying retail, modern trade and leading QSR chains.
ROLE SUMMARY
We are looking for a Sales Executive to drive growth across both General Trade (GT) and Modern Trade (MT) in Ahmedabad. You will work with our depot salesmen to strengthen retail coverage, manage key MT accounts such as DMart, Falguni and Magson, and open new MT and large retail accounts, served either through our salesmen or through direct distribution.
KEY RESPONSIBILITIES
General Trade
- Work with depot salesmen on beat plans, outlet coverage and daily targets
- Conduct market visits to track sales, visibility, competition and retailer feedback
- Expand outlet reach and drive new product placements
- Monitor secondary sales, collections and outstanding payments
Modern Trade – Key Accounts
- Manage existing MT accounts (DMart, Falguni, Magson and others) and serve as their main point of contact
- Handle vendor registration, listings, purchase orders, GRNs and invoicing
- Ensure fill rates, timely deliveries and correct stock at stores
- Monitor shelf visibility, stock freshness, expiry and returns at store level
- Reconcile claims, schemes, margins and payments with accounts
New Business Development
- Identify and onboard new MT chains, supermarkets, institutional buyers and large retail accounts
- Negotiate listing terms, margins and payment terms within approved limits
- Decide with management whether each account is served via salesmen or direct distribution
Coordination & Reporting
- Coordinate with production, dispatch and accounts for smooth order execution
- Share daily sales updates and weekly MIS with the Director
- Track competitor pricing, schemes and new launches
KEY PERFORMANCE INDICATORS
- Primary and secondary sales vs target
- New accounts and outlets added
- MT fill rate and on-time delivery
- Returns and expiry % (lower is better)
- Collections and outstanding days
REQUIREMENTS
- Graduate in any discipline (BBA, MBA or Marketing preferred)
- [2–4] years of sales experience in FMCG, bakery, dairy or food products, with exposure to both GT and MT
- Existing relationships with Ahmedabad MT chains preferred
- Understanding of MT processes: listings, POs, GRNs, claims and margins
- Good negotiation, communication and relationship-building skills
- Comfortable with Excel and basic reporting
- Fluent in Gujarati and Hindi; working knowledge of English
- Own two-wheeler with valid driving licence
WORKING CONDITIONS
- Based at the factory in Ahmedabad; majority of time in the field wherever Kabhib is present
- In-person role only
- 4 week offs, 9 hour working every day

Work arrangement
No