Meta Ads Media Buyer - Lead Generation

Remote (India) | Full-time | 10:00 AM - 6:00 PM IST | Immediate Joining | ₹40,000 per month + Performance Incentives
About Us
Our company is a business consulting firm that helps marketing businesses build predictable client acquisition systems. We are a lean, founder-led team, and every role directly shapes the results we deliver for our clients.
Role Overview
We are looking for a results-driven Media Buyer with hands-on experience running lead generation campaigns for agencies, coaches or consultants. You will own the full campaign lifecycle across multiple client accounts. That includes ad concepts and scripts, creative production, launch, optimisation and reporting. This role suits someone who understands VSL funnels, thinks in terms of cost per qualified call, and wants to see their work tied directly to client revenue.
Key Responsibilities
Plan, build and launch lead generation campaigns on Meta (Facebook and Instagram) for multiple clients at once
Develop ad concepts and write high-converting ad scripts and copy, based on each client's offer, audience and funnel
Produce and brief ad creatives, including static, video and UGC-style formats, and keep a steady pipeline of new creative tests
Set up and manage campaigns that drive traffic into VSL funnels, making sure tracking, pixels and conversion events are configured correctly
Monitor and review campaign performance daily, and optimise budgets, audiences and creatives against CPL, cost per booked call and ROAS targets
Run structured creative and audience tests, and document what works so it can be reused across accounts
Analyse the funnel end to end, from ad through VSL to booked call, and recommend improvements beyond the ads themselves
Prepare clear weekly performance reports for clients and internal stakeholders
Manage several client accounts at the same time while keeping quality and turnaround high
Requirements
1–2 years of hands-on media buying experience, with a focus on lead generation campaigns
Proven experience running ads for agencies, coaches, consultants or other service-based businesses
Practical experience with VSL funnels and application or call-booking funnels
A demonstrated ability to write ad scripts and come up with ad concepts that convert
Working ability to create or edit ad creatives using tools such as Canva, CapCut or similar
Strong command of Meta Ads Manager, including campaign structure, pixel and conversion tracking, and scaling strategies
An analytical mindset, with comfort reading data and making decisions from it
Excellent written English
What We Offer
A fixed salary of ₹40,000 per month plus performance-based incentives
Exposure to multiple client accounts and offers in the high-ticket services space
Direct collaboration with the founders on strategy and growth
A growth path into Senior Media Buyer or Growth Lead roles
Fully remote work

Work arrangement
No