Social Media & Marketing Associate

About The Company
Empower is a rapidly expanding, profitable startup dedicated to revolutionizing the gig economy. Our mission is to enable hardworking drivers to earn a sustainable and fair living by providing innovative solutions that challenge traditional ride-sharing models. We are passionate about making a meaningful difference in the lives of gig workers and creating a more equitable platform for all stakeholders involved. As a disruptive force in the industry, Empower prides itself on fostering a dynamic, inclusive, and forward-thinking environment where creativity and initiative are highly valued. Our commitment to growth and impact has positioned us as a key player in transforming how gig economy workers operate and thrive.
About The Role
We are seeking a highly motivated and creative Marketing and Social Media Associate to join our team. In this role, you will be instrumental in expanding Empower’s online presence and strengthening our brand visibility across various digital platforms. You will lead content creation efforts, manage social media engagement, and develop strategies to grow our online community organically. This position offers the opportunity to work directly with Empower’s executive leadership, providing insights and contributing to strategic marketing initiatives. The role requires a proactive team player who can adapt quickly in a fast-paced startup environment. While the position is based in McLean, Virginia, remote candidates from New York or Miami will also be considered. Approximately 20% of your time may involve supporting operational activities such as event planning and partnership development, making this a versatile and impactful role within the organization.
Qualifications
1-3 years of experience in social media marketing, content creation, or related roles
Proven ability to organically grow social media followings and engagement
Strong copywriting skills with the ability to craft compelling messages
Proficiency in video production, editing, and optimization for short-form content
Experience creating diverse content formats including videos, images, and text
Deep understanding of social media analytics and ability to derive actionable insights
Highly organized with a proactive approach to tasks and deadlines
Attention to detail and accountability in all deliverables
Ability to thrive in a fast-paced, dynamic startup environment
Professionalism and discretion in handling confidential information
Responsibilities
Create, edit, and post engaging content across all social media platforms to drive organic growth
Produce, film, and edit short-form videos, including street interviews and promotional clips
Design graphics, memes, and multimedia content to enhance brand visibility
Identify and develop strategic partnerships with online influencers and offline entities
Monitor social media analytics regularly to evaluate performance and optimize strategies
Build and nurture online communities to foster engagement and loyalty
Assist with email marketing campaigns and other non-social media promotional activities
Collaborate with cross-functional teams to support marketing initiatives and events
Stay updated on social media trends and best practices to continually improve content effectiveness
Benefits
Competitive salary ranging from $60,000 to $80,000, complemented by equity and performance-based bonuses
Comprehensive benefits package including health, dental, and vision insurance
Opportunity to work with a talented team committed to making a positive impact on gig economy workers
Direct exposure to C-suite executives and senior leadership across departments
Dynamic and challenging work environment with no dull days
Career growth opportunities with increased responsibilities and advancement potential
Equal Opportunity
Empower is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. All qualified applicants will receive consideration for employment without regard to these factors.

Work arrangement
Yes