Marketing Manager

Job Description - Marketing Manager
Sakhi Safety AI Technologies (OPC) Private Limited | Remote (India) | Full-time
About Us
Sakhi is India's first preventive personal safety system for women. Our vision is a safer India, where every woman can live, work and travel with confidence, because she deserves to walk freely.
Most safety solutions respond after harm has occurred. We believe much of that harm can be prevented by identifying early signals, and that preventive safety will transform public safety in India. We are building the company that is leading this change.
Sakhi combines a safety intelligence app with an SOS-enabled clip-on. It helps women understand risk before they travel, keeps their families and trusted contacts informed, and connects them to emergency services with a single press when they need help. Sakhi supports women before, during and after distress.
We are an early-stage, bootstrapped company, and this is our first marketing hire.
Job Purpose
The Marketing Manager will build awareness of preventive safety across India and make Sakhi the name people connect with it. Every part of this role is centered on the people Sakhi serves: women and the families who care for them. Reporting to the founder, the successful candidate will develop a clear understanding of their needs, concerns and daily routines, and use it to shape Sakhi's strategy, messages and channels. They will be accountable for growing a customer base that trusts Sakhi and continues to use it.
This role is fully remote within India.
Key Accountabilities
· Position Sakhi as the leader in preventive safety in India, and build trust in Sakhi through credible voices, partnerships and communities.
· Develop a deep understanding of Sakhi's existing and potential customers, identify the audiences that matter most to its growth, and use these insights to shape the product and a clear message for each audience.
· Build Sakhi's marketing strategy around customer needs, set goals for awareness, customer growth and retention, and invest the budget where it delivers the strongest results.
· Decide which channels best reach Sakhi's customers, build a consistent presence on them, and continuously test new ones.
· Ensure every customer interaction with Sakhi is clear, accurate and respectful, lead the people who create Sakhi's content, and represent Sakhi at events and forums.
· Measure what drives growth and customer value and share progress with the founder regularly with clear recommendations.
About You
· A strong belief in Sakhi's vision of a safer India, and the ambition to build something new that will change how India approaches women's safety.
· Complete ownership of your work, solve problems independently and deliver exceptional results without close supervision.
· Comfort working through uncertainty, adapting quickly when plans change, and achieving strong results with limited resources.
· 3 to 5 years of experience in marketing, with a record of growing a consumer brand and hands-on expertise in paid campaigns, social media and influencer partnerships.
· Strong analytical ability, and the conviction to act on what the data shows.
More Information
Salary Range: ₹8 to 10 lakh per year, with a three-month probation period. Based on performance, the role may be eligible for stock options in the future.
To apply, send your CV along with examples of work you are proud of, such as a case study, a successful campaign or portfolio. Please include the measurable results each one achieved. Send your application to harjot@helpsakhi.com.

Work arrangement
No