SEO Associate ( 5 Years )

Job Description
We are looking for an experienced SEO professional with 5+ years of hands-on experience in traditional SEO as well as emerging areas such as AI SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven content optimization.
The ideal candidate should have a strong understanding of organic search, technical SEO, content strategy, analytics, and the evolving AI search ecosystem.
Key Responsibilities
Develop and execute comprehensive SEO strategies covering On-Page, Off-Page and Technical SEO.
Drive AI SEO, GEO and AEO initiatives to improve visibility across search engines and AI-powered platforms.
Optimize websites and content for Google AI Overviews, ChatGPT, Gemini, Perplexity and other AI search experiences.
Conduct advanced keyword research, competitor analysis and search-intent analysis.
Develop strategies around E-E-A-T and topical authority.
Perform technical SEO audits covering crawling, indexing, site architecture, internal linking, canonicalization, schema markup and Core Web Vitals.
Manage and analyze SEO performance using GA4, Google Search Console and other SEO tools.
Track organic traffic, rankings, conversions and other key SEO KPIs.
Develop and execute content optimization and SEO content strategies.
Plan and manage link-building, backlink analysis and digital PR initiatives.
Work closely with Content, Product, Development and Marketing teams to implement SEO recommendations.
Identify growth opportunities through competitor and SERP analysis.
Monitor Google algorithm updates, AI search developments and emerging SEO trends.
Prepare regular SEO reports, insights and actionable recommendations.
Required Skills
5+ years of hands-on SEO experience
Strong expertise in Technical, On-Page & Off-Page SEO
AI SEO / Generative SEO
GEO – Generative Engine Optimization
AEO – Answer Engine Optimization
E-E-A-T & Topical Authority
GA4 & Google Search Console
Keyword Research & Search Intent
Technical SEO Audits
Schema Markup / Structured Data
Content Optimization
Internal Linking
Backlink & Competitor Analysis
Strong knowledge of Ahrefs / SEMrush / Screaming Frog
Experience with ChatGPT, Gemini, Claude, Surfer SEO, Frase or similar AI/SEO tools
Strong analytical and communication skills
Preferred Experience
Experience working with SaaS / B2B websites is preferred.
Proven experience handling SEO strategies independently.
Strong understanding of AI-driven search, Generative Search and the changing search landscape.
Ability to analyze data and convert insights into actionable SEO strategies.

Work arrangement
No