Senior Brand & Product Marketing Manager

1. About Our Client:
The organization is a Detroit-based company offering simple, fast, and trusted digital solutions for complex transactions across multiple industries, including mortgages, fintech, and real estate. Originating from a flagship mortgage business founded in 1985, the company operates publicly and focuses on delivering integrated services that address challenges in these sectors. It emphasizes an inclusive workplace that supports career growth and professional development.
2. About the Opportunity:
The Senior Brand and Product Marketing Manager leads the development and execution of integrated marketing strategies to drive growth and brand impact. This role is responsible for crafting full-funnel marketing plans, managing acquisition strategies, and mentoring team members to elevate marketing standards. The position combines strategic oversight with hands-on leadership to ensure marketing efforts align with business objectives and deliver measurable outcomes.
3. Responsibilities:
Lead integrated marketing campaigns across channels to reach target audiences and meet growth goals.
Establish and maintain marketing foundations including segmentation, positioning, messaging, and brand stewardship.
Develop and implement growth strategies focusing on acquisition and optimize investments across paid, owned, and earned media.
Prioritize and strategize high-impact initiatives while ensuring tactical execution aligns with business objectives.
Collaborate with channel leads, consumer insights, and finance teams to analyze marketing KPIs and translate data into actionable insights.
Mentor and develop the marketing team to enhance performance and discipline.
Design connection plans that integrate brand engagement moments across touchpoints to drive consumer impact.
4. Requirements:
Minimum 7 years of experience in B2C marketing.
Bachelor’s degree in marketing or related field, or equivalent experience.
Expertise in marketing fundamentals, brand and product management.
Proficient in project management and marketing automation.
Strong strategic decision-making and ability to link big-picture strategy with tactical execution.
Preferred experience in brand management within CPG or similar sectors.
Advanced knowledge of marketing strategy and media channels.
Skilled in measuring marketing KPIs and converting insights into actions.
Proven ability to mentor and develop marketing talent.
Experience designing comprehensive connection plans across consumer touchpoints.
5. Pay Range and Compensation Package:
Compensation range: $102,000.00 to $216,500.00.
Eligibility for annual bonus, incentives, and benefits including medical, dental, vision insurance, 401(k), and paid time off.
6. Benefits & Perks:
Medical insurance
Dental insurance
Vision insurance
401(k) retirement plan
Equal Opportunity Statement:
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

Work arrangement
Yes