Digital Marketing Executives

About Kheewa Incorporation
Kheewa Incorporation is a Business Growth Consulting and Business Solutions organization providing services in Business Development, Sales & Marketing, Recruitment & HR Solutions, Digital Marketing, Lead Generation, Business Consulting, and AI-enabled Business Solutions.
We are looking for creative, analytical, and result-oriented Digital Marketing Executives who can support online marketing activities, generate leads, improve brand visibility, manage digital campaigns, and contribute to business growth.
Job Summary
The Digital Marketing Executive will be responsible for planning and executing digital marketing activities across social media, search engines, websites, online advertising, content marketing, lead generation, and other digital channels.
The candidate will work closely with the marketing, sales, content, and business development teams to create campaigns that improve online visibility, audience engagement, lead generation, website traffic, and business enquiries.
This is a Work From Home opportunity suitable for candidates who are comfortable working with digital platforms, marketing tools, analytics, social media, and AI-enabled marketing solutions.
Key Roles & Responsibilities
1. Digital Marketing Strategy & Execution
Support the planning and execution of digital marketing campaigns.
Develop digital marketing plans according to business objectives.
Execute campaigns across relevant online platforms.
Coordinate with content, design, sales, and business development teams.
Monitor campaign performance and recommend improvements.
Maintain a consistent digital presence for the company and assigned projects.
2. Social Media Marketing
Manage and support marketing activities on:
Facebook
Instagram
LinkedIn
YouTube
WhatsApp
Other relevant social media platforms
Responsibilities include:
Content planning and publishing.
Social media calendar management.
Audience engagement.
Campaign execution.
Hashtag and keyword research.
Competitor monitoring.
Tracking engagement and reach.
Supporting follower and audience growth.
3. Lead Generation
Generate business leads through digital marketing campaigns.
Support lead-generation campaigns on Meta, Google, LinkedIn, and other relevant platforms.
Develop landing-page and campaign ideas.
Monitor lead quality and quantity.
Coordinate with Sales/Business Development teams regarding incoming leads.
Track lead sources and campaign performance.
Identify opportunities to improve lead conversion.
4. Meta Advertising
Support paid advertising activities across Facebook and Instagram, including:
Campaign creation.
Audience research.
Campaign setup.
Creative coordination.
Ad copy preparation.
Budget monitoring.
Lead campaign management.
Campaign performance tracking.
A/B testing where applicable.
Optimization based on campaign data.
5. Google Ads & Search Marketing
Where assigned, support:
Google Search campaigns.
Display campaigns.
YouTube campaigns.
Keyword research.
Search-term analysis.
Ad copy preparation.
Campaign monitoring.
Conversion tracking.
Performance analysis.
6. SEO Support
Conduct basic keyword research.
Identify relevant search terms.
Support on-page SEO activities.
Optimize website content where required.
Assist with title, description, heading, and keyword optimization.
Research competitors' search presence.
Monitor website search performance.
Support link-building and off-page activities where assigned.
7. Content Marketing
Coordinate with content creators and designers to develop:
Social media posts
Reels
Videos
Blogs
Articles
Infographics
Promotional creatives
Landing-page content
Email campaigns
WhatsApp marketing content
Ensure content is aligned with campaign objectives and target audiences.
8. Website & Landing Page Support
Monitor website pages and landing pages.
Identify basic content or presentation issues.
Coordinate website updates with the technical team.
Support landing-page creation for marketing campaigns.
Check forms and lead-capture systems.
Monitor incoming leads from digital campaigns.
Review basic website traffic and conversion data.
9. Email & WhatsApp Marketing
Support email marketing campaigns.
Prepare customer/prospect databases.
Coordinate email content and campaign schedules.
Support WhatsApp Business campaigns.
Maintain communication lists.
Track campaign responses.
Follow up with the relevant team regarding leads generated through digital communication.
10. Analytics & Performance Monitoring
Monitor important digital marketing metrics such as:
Website Traffic
Leads
Cost Per Lead
Click-Through Rate
Conversion Rate
Engagement Rate
Reach
Impressions
Ad Spend
Campaign ROI/ROAS where applicable
Social Media Growth
Search Performance
Prepare regular performance reports and identify areas requiring improvement.
11. Competitor & Market Research
Monitor competitors' digital marketing activities.
Research competitor advertisements and campaigns.
Study competitor websites and social media presence.
Identify market trends.
Research new marketing opportunities.
Monitor relevant industry trends.
Maintain useful competitor and market information.
12. AI-Powered Marketing
Kheewa Incorporation uses technology-enabled business processes, and the Digital Marketing Executive will be expected to explore and use AI tools for marketing activities.
Responsibilities may include:
Content ideation using AI.
Ad copy generation and refinement.
Keyword research assistance.
Marketing research.
Customer/audience analysis.
Campaign ideas.
Content variations.
Competitor research.
AI-assisted image/video creation.
Marketing reporting and analysis.
Using tools such as ChatGPT, Gemini, Microsoft Copilot, and other relevant AI platforms.
AI should be used to improve speed, creativity, research, productivity, and campaign execution, while maintaining human review and brand quality.
13. Sales & Marketing Coordination
Work closely with:
Sales Team
Business Development Team
Content Creators
Graphic Designers
Customer Support Team
Recruitment Team
Technical Team
Management
Responsibilities include:
Sharing marketing leads with the sales team.
Understanding lead quality.
Collecting sales feedback.
Improving campaigns based on sales feedback.
Supporting promotional campaigns.
Coordinating marketing activities with business objectives.
14. CRM & Lead Management
Monitor digital leads.
Ensure leads are properly captured.
Update CRM/database where required.
Track lead sources.
Maintain campaign-wise lead records.
Coordinate with sales teams for lead status.
Identify gaps in the lead management process.
15. Reporting & MIS
Prepare:
Daily Marketing Activity Report
Campaign Performance Report
Lead Generation Report
Social Media Performance Report
Advertising Report
Website Traffic Report
SEO Report
Weekly Marketing MIS
Monthly Digital Marketing Report
Reports should clearly highlight activities, numbers, results, observations, and improvement areas.
Work From Home Responsibilities
As this is a Work From Home position, the employee must:
Have a reliable internet connection.
Have access to a computer/laptop.
Maintain a professional working environment.
Remain available during assigned working hours.
Attend online meetings and training.
Respond to official communication on time.
Maintain daily productivity.
Submit assigned reports within deadlines.
Maintain confidentiality of company and customer information.
Requirements & Qualifications
Educational Qualification
Graduate or Postgraduate in:
Digital Marketing
Marketing
Business Administration
Mass Communication
Commerce
Management
Computer Applications
Any related field
Candidates with relevant practical skills and experience may also be considered.
Experience
0–3 years of experience in:
Digital Marketing
Social Media Marketing
Performance Marketing
SEO
Lead Generation
Content Marketing
Online Advertising
Marketing Operations
Freshers with strong practical knowledge, certifications, projects, or a good digital marketing portfolio can also apply.
Technical Skills
Knowledge of some or most of the following will be preferred:
Meta Ads Manager
Google Ads
Google Analytics
Google Search Console
Google Keyword Planner
Canva
Social Media Management Tools
WordPress/basic CMS
SEO Tools
Google Sheets
MS Excel
CRM
Email Marketing Tools
WhatsApp Business
AI Marketing

Work arrangement
Yes