Marketing Executive - Paid Social (Maternity cover contract)

We have an exciting opportunity for a Marketing Executive – Paid Social to join our Performance Marketing Team on a maternity cover basis, to start in December 2026.
This role will be a key player in the implementation and development of paid social at Taylor & Francis, maximizing growth and return on investment. Reporting to the Paid Social Manager, the successful candidate will be a keen collaborator, regularly liaising with planning teams within marketing, analytics teams, and the wider business.
You will be responsible for:
Ownership of specific paid social campaign plans and performance.
Lead paid social activity across all territories, ensuring performance is optimized to achieve high levels of growth with an ROI focus.
Work closely with the planning teams to recommend effective growth strategies and budgets.
Effectively collaborate with other teams and internal stakeholders
Lead paid social innovation within the team, keeping abreast of market trends and developments, and identifying new platforms, tech, and audiences to drive our social offering forward.
Utilizing a clear test-and-learn agenda. Clearly communicate social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency.
Demonstrable experience and expertise in managing paid social ad campaigns in platforms such as LinkedIn and Meta.
An awareness of key commercial issues such as profitability, growth, strategy evaluation and selection, and business development.
Possess a high degree of understanding of market conditions and commercial opportunities.
High degree of proficiency in their area.
Effectively manages all information related to projects and corresponding KPIs.
Able to effectively present information to a variety of stakeholders.
Maintains advanced knowledge of new marketing/industry trends.
Focused on self-development.

Employment type
Full-time

Work arrangement
Hybrid