Ecommerce Analyst – Platforms & Experiences

Rally House is where fans celebrate the teams, traditions, and communities they love. Every day is an opportunity to create memorable experiences that bring fans closer to the moments and teams they care about most. Behind it all is a team fueled by energy, passion, and hometown pride. As we continue to grow, we're looking for team members who are excited to help shape the future of Rally House, deliver exceptional experiences, and make every fan feel right at home.
Job Description
The Ecommerce Analyst – Platforms & Experiences is responsible for analyzing and optimizing Rally House's site experience, merchandising strategies, and digital performance. This role owns key site execution initiatives, leveraging data to enhance product presentation, improve conversion, and create a best-in-class online shopping experience.
Working closely with the Ecommerce Manager, the Analyst partners with Marketing, Buying, and Dev teams to drive measurable results in revenue, engagement, and customer satisfaction.
Responsibilities
Analyze site performance metrics (traffic, conversion, click-through, bounce rate) to identify opportunities for optimizing user experience and product presentation
Own the execution of weekly site updates, homepage content, banners, landing pages, and navigation enhancements based on performance data and business priorities
Manage Hot Market launches from planning to execution, ensuring timely setup of products, categories, and promotional messaging
Partner with Marketing to support promotional calendars, aligning campaigns with merchandising priorities
Conduct A/B testing and provide recommendations for improving conversion rates, product discoverability, and site navigation
Provide actionable insights to senior leadership regarding merchandising performance, category trends, and user behavior
Ensure content accuracy, SEO best practices, and brand consistency across the site
Support the implementation and QA testing of new site features, enhancements, and third-party integrations related to customer experience
Skills and Knowledge
Familiarity with A/B testing methodologies and UX best practices, Familiarity with AI is a plus, Google Analytics, Proficient computer skills in Microsoft Word, Excel, and Outlook, Strong analytical and problem-solving skills
Qualifications
Bachelor's degree in Business, Marketing, Data Analytics, or related field
2–4 years of ecommerce, site merchandising, or digital marketing experience
Experience with ecommerce platforms preferred
Licensed sports merchandise knowledge or retail experience is a plus
Physical Requirements
Ability to operate a computer, keyboard, mouse, and other standard office equipment
Able to clearly view and read information on a computer screen
Occasionally lift or move items up to 15 pounds
Pay Range
$70,000.00 - $90,000.00