Marketing Intern

Location: Hyderabad (on-site) | Duration: 6 months, full-time | Function: Marketing | Reports to: Head of Marketing
About relai.
relai. is a PropTech startup rebuilding how people buy homes in India — cutting through misinformation with RERA-verified listings, builder track-record checks, flood-risk and groundwater analysis, and 60+ data points on every property we recommend. We're not a typical real estate brand — we're building the category's trust layer.
The Role
We're hiring a Marketing Intern to work hands-on across content creation, community management, and day-to-day content operations for relai. — with exposure to broader marketing execution along the way. This is a generalist internship for someone who wants to learn fast and do real work that goes live, not shadow from the sidelines.
You'll work directly with the marketing team on:
Content creation — writing and producing content for our WhatsApp community, our WhatsApp broadcast channel, social media, and other customer-facing touchpoints. This includes appearing on camera in our content — you'll be in front of the lens, not just behind the scenes.
Community management — helping keep our homebuyer community engaged, retained, and referring — replying, moderating, and spotting what resonates.
Content management — scripting and ideating content, and helping run our digital handles (social media and other channels) day to day.
General marketing support — jumping into whatever the team needs: campaign support, research, coordination with design/freelancers, and other ad hoc marketing tasks.
What You'll Do
Create original content grounded in relai.'s own data and service — not generic real estate market news — including appearing on camera for video content (reels, explainers, community-facing videos)
Script and ideate content across formats, and help run relai.'s digital handles day to day
Help manage and grow engagement in relai.'s WhatsApp homebuyer community and broadcast channel
Support planning and execution of the content calendar across community, social, and other channels
Draft and coordinate content for campaigns, launches, and events
Track what's working (engagement, replies, shares) and share a weekly read on what to double down on
Support the Head of Marketing on other marketing initiatives as they come up — with room to take on more ownership as you prove yourself
What We're Looking For
Recent graduates, or students available full-time and on-site for the internship period — no prior work experience needed; college clubs, freelance work, or your own content (a page, channel, or blog) count
Comfortable and confident on camera — this role includes appearing in relai.'s content
Strong writing skills — can adapt tone across a WhatsApp community post, a social caption, and a customer-facing message
Comfortable engaging people online: posting, replying, moderating, and building rapport in a community
Organized — can keep a content calendar on track and juggle multiple things without them falling through
Genuinely curious about real estate, startups, or PropTech (or willing to get there fast)
Bonus: experience with WhatsApp community/broadcast tools, basic design tools (Canva), basic video editing, or running a social media page (even your own)
Why relai.
Real work from day one — your content goes live to a growing community of homebuyers and shapes how they see relai.
Work directly with founders and the core marketing team, not buried in a large org
See up close how a startup builds something genuinely different in a legacy industry
Fast learning curve across content, community, growth, and brand — with an internship certificate and letter of recommendation on completion
Strong performers may be considered for a full-time Marketing Associate role

Work arrangement
No