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Job title: Content Creator – Digital & Social Media
Company: IG International
Workplace type: On-site
Job location: West Delhi, Delhi, India
Job type: Full-time
Apply method: Email → recruitment@iginternational.net
Job description:
About Hortifruit IG Berries
Hortifruit IG Berries, from IG International, India's leading fresh fruit importer, is on a mission to make premium blueberries, raspberries and blackberries part of everyday life for Indian consumers. We're looking for a creative, hands-on Content Creator to build the brand's digital presence and give it a voice people remember.
What you'll do
Build and run a monthly content calendar across Instagram, Facebook, YouTube and LinkedIn
Shoot, edit and publish Reels, Shorts, static posts, carousels and stories
Write captions, hooks and scripts that match the brand voice
Manage comments, DMs and community engagement daily
Track reach, engagement and follower growth, and share monthly performance insights
Keep all content consistent with brand guidelines
What we're looking for
Bachelor's degree in Mass Communication, Marketing, Media or a related field
2–5 years of hands-on social media content creation, with a strong portfolio (required)
Short-form video skills: shooting on mobile and editing in CapCut, Premiere Pro, InShot or similar
Comfort with design tools such as Canva, Photoshop or Illustrator
Excellent English writing; Hindi is a plus
Good understanding of Instagram, YouTube and Meta Business Suite analytics
Good to have
Experience in food, F&B, health and wellness, or fresh produce
Food styling or food photography skills
An existing network of food and lifestyle influencers
Basic knowledge of paid social and performance marketing
Comfort appearing on camera as a brand face
Why join us
Creative ownership and room to experiment
Exposure to international sourcing stories from berry farms across the globe
The chance to build a premium berry brand's digital presence from the ground up
How to apply
Send your CV and portfolio (Instagram handles, reels or video links) to recruitment@iginternational.net with the subject line "Content Creator – Hortifruit IG Berries." For queries, call 9625965826.
Work arrangement
No
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