Marketing Associate

Job Summary:
We are looking for a dynamic and result-oriented Marketing Manager to lead and execute
marketing initiatives across our two business verticals:
OORJAA – A leading technology-driven logistics & transportation company connecting enterprises
and fleet networks to simplify, optimize and scale intra-city logistics across India.
DataShastra – The technology subsidiary of OORJAA, focused on building operating systems,
intelligence platforms, and SaaS solutions that power modern logistics, supply chain, and
commercial vehicle operations across India and the GCC.
The ideal candidate should have experience in both B2B marketing and digital marketing, with
the ability to create impactful campaigns, strengthen brand presence, generate qualified leads,
and support business growth.
Key Responsibilities:
Develop and execute comprehensive marketing strategies for both OORJAA and DataShastra.
Build brand awareness and maintain a consistent brand identity across all channels.
Plan and manage marketing campaigns aligned with business goals.
Manage SEO, SEM, Google Ads, LinkedIn Ads, and social media campaigns.
Plan and execute email marketing and lead nurturing campaigns.
Create marketing collateral including brochures, presentations, case studies, blogs, newsletters, and product literature.
Coordinate with internal teams to develop engaging content for digital platforms.
Manage corporate communication and branding initiatives.
Work closely with Sales and Business Development teams to generate high-quality B2B leads.
Develop campaigns to support customer acquisition and retention.
Manage CRM-based marketing activities and marketing automation initiatives.
Plan product launch campaigns and go-to-market strategies for DataShastra's technology solutions.
Conduct competitor analysis and market research to identify growth opportunities.
Organize exhibitions, webinars, corporate events, and industry conferences.
Build relationships with media partners, agencies, and vendors.
Manage external branding and public relations activities.
Measure marketing KPIs and prepare periodic performance reports.
Analyze campaign effectiveness and recommend improvements.
Manage marketing budgets and ensure cost-effective execution.
Key Skills
Strong understanding of B2B marketing and digital marketing.
Hands-on experience with SEO, SEM, Google Analytics, LinkedIn Marketing, Meta Ads, and
email marketing platforms.
Excellent content writing and communication skills.
Experience with CRM tools and marketing automation platforms.
Strong analytical and project management skills.
Ability to manage multiple brands simultaneously.
Creative mindset with a data-driven approach.
Experience & Qualifications
3-5 years of experience in marketing, preferably in Logistics, Technology, SaaS, or B2B industries.
MBA in Marketing is preferred.
To apply, please send your updated resume to rashmee.alange@oorjaa.tech

Work arrangement
No