Senior Product Marketing Manager, Hardware – Maternity/Parental leave cover ~1.5 years

OUR VISION
When people use our technology to "bridge the gap" between the physical and digital worlds, they don’t just capture reality - they create a new one. In this new reality, they are smarter, more productive, more streamlined, and more creative - because they have the digital foundation to build the world they want to live in.
That’s what NavVis offers in all our products and services: the tools to not just map the world as it is, but to pave the way to a better future. To forge something new. Physical or digital, there is only one reality. And it’s the reality NavVis empowers people to build better.
THE OPPORTUNITY
Do you enjoy understanding how complex technology works and turning that knowledge into product stories that matter to customers?
We are looking for a Senior Product Marketing Manager to take ownership of product marketing for NavVis’s hardware launches and lifecycle on an 18-month fixed-term contract covering maternity leave.
This role combines product storytelling, positioning, and strong project management. You will become a trusted sparring partner for Product, develop a deep understanding of our technology and its customer value, and help us build a repeatable approach to launches.
HOW YOU WILL MAKE AN IMPACT
Lead product launches. Own launch planning and cross-functional coordination, bringing Product, Marketing, and Sales together around clear objectives, responsibilities, timelines, and readiness criteria.
Develop product and portfolio positioning. Translate technical capabilities, customer needs, and competitive insights into clear positioning and messaging. Help customers understand what each product delivers, how it differs, how it fits in the NavVis value proposition and which solution fits their needs.
Shape compelling product stories. Get hands-on with our technology and understand how customers use it. Develop core messaging and launch narratives, and brief and collaborate with marketing specialists to bring them to life across content, campaigns, demos, and other channels. Keep messaging relevant as products evolve.
Be a trusted sparring partner for Product. Build a strong understanding of customers, competitors, and the market. Use that evidence to challenge assumptions and help sharpen product positioning and demonstrate customer value.
Deliver effective sales enablement. Develop product presentations, guides, competitive content, and launch training, helping Sales communicate value confidently and address customer questions.
Measure and improve impact. Define success measures for launches and enablement with relevant teams. Review performance and feedback, connect activity to business outcomes, and apply what you learn.
WHAT WILL HELP YOU SUCCEED IN THE ROLE
5+ years of experience in B2B product marketing, with a track record of taking complex technology products to market. Experience with hardware or combined hardware and software solutions is particularly relevant.
Proven launch ownership and excellent project management skills. You can turn a launch strategy into an actionable plan, coordinate multiple workstreams, manage dependencies, and keep stakeholders al