Marketing Specialist (B2B Acquisition&Performance)

About the Job
We are looking for a Marketing Specialist (B2B Acquisition & Performance) to drive B2B lead generation and customer acquisition through paid media, performance marketing, tracking, and conversion optimisation. The role will take ownership from campaign planning and execution through lead qualification, reporting, and continuous optimisation.
This role is ideal for a data-driven and hands-on marketer who combines strong paid advertising skills with technical tracking, CRM knowledge, and the ability to connect marketing performance with business outcomes.
Key Responsibilities
Paid Acquisition & Campaign Management
Plan, launch, and optimise paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
Own lead acquisition targets, including cost per lead, cost per qualified lead, and consultation bookings.
Manage campaign budgets and conduct regular performance optimisation.
Conduct keyword, search-term, competitor, and audience research to improve campaign performance.
Work with creative teams to optimise ad copy, messaging, and creative assets.
Tracking & Conversion Optimisation
Set up and maintain end-to-end tracking across Meta Pixel, Conversions API, Google Tag Manager, GA4, UTM standards, and enhanced/offline conversions.
Regularly audit and troubleshoot tracking to ensure data accuracy.
Build and optimise landing pages, forms, and calls to action to improve conversion rates.
Design and run structured A/B tests to identify opportunities for conversion improvement.
Build retargeting, lookalike, and exclusion audiences using website, CRM, and customer data.
B2B Lead Management & Reporting
Work with HubSpot or similar CRM platforms to track leads, sources, and outcomes from initial ad engagement through closed deals.
Support B2B outbound and nurture activities, including email sequences, list building, and LinkedIn outreach.
Report weekly and monthly on spend, leads, cost per lead, and return, providing clear recommendations for future budget allocation.
Support SEO, website improvements, product launches, field days, and investor campaigns when required.
Requirements
4+ years of experience in B2B lead generation, customer acquisition, or performance marketing, with measurable results linked to leads, pipeline, or revenue.
Advanced hands-on experience with Google Ads and Meta Ads Manager, ideally managing accounts with real advertising budgets.
Strong technical tracking knowledge, including Meta Pixel, Conversions API, Google Tag Manager, GA4, and enhanced/server-side conversions.
Experience working with a CRM and lead-quality reporting, ideally HubSpot.
Strong analytical and data-driven mindset, with the ability to test, analyse, and optimise campaigns quickly.
Good written and spoken English, with the ability to communicate results and plans clearly to senior stakeholders and international teams.
Highly self-managed, reliable, and comfortable managing multiple campaigns simultaneously.
Willingness to learn and apply AI tools in daily marketing activities.
What's Offered
Competitive salary package.
Remote working.
Other benefits and arrangements to be discussed during the interview process.
Preferred qualifications:
Experience marketing to agriculture, industrial, manufacturing, or other long-sales-cycle B2B customers.
Experience with LinkedIn Ads, Google Merchant, Looker Studio, or marketing automation.
Landing page development experience using HubSpot, WordPress, or Webflow, with basic HTML knowledge.
Strong copywriting skills for ads and landing pages.
Google Ads or Meta Blueprint certification.
Experience with investor or capital-raising campaigns.
Basic knowledge or hands-on experience with agentic AI tools, such as Claude or ChatGPT.

Work arrangement
Yes