Business Development Manager

The Role
You will run the Vizag branch as its business head. You will be on the phone converting leads yourself, managing the full sales and counselling team, and finding every way to grow admissions, through ads, offline campaigns, college partnerships and anything else that works. You report directly to the founders.
What you'll do
1. Calling and closing (hands-on)
Make calls every day and convert leads into admissions yourself
Counsel students and parents on calls, walk-ins and demo sessions
Personally close high-value and hard-to-convert leads
Follow up on every lead until it is closed, with no leads left uncontacted
2. Team ownership
Manage the entire branch sales team, including tele-callers and counsellors
Set daily and weekly targets for calls, walk-ins and conversions, and review them every day
Train the team on scripts, objection handling and closing techniques; listen to calls and coach in real time
Hire, onboard and build a high-performing team as the branch scales
3. Growth and scale-up
Own the branch's monthly admission and revenue targets, and grow them month over month
Find and test new growth levers: new batches, weekend workshops, college tie-ups, referral programs and corporate training
Spot the drop-off points in the funnel and fix them
Bring in ideas for new revenue streams and markets around Vizag
4. Advertising across all channels
Plan, run and optimise campaigns on every channel that brings admissions:
Digital: Meta (Instagram/Facebook) ads, Google Search and YouTube ads, WhatsApp campaigns, lead forms and retargeting
Content and social: reels, student success stories, influencer and alumni collaborations
Offline: college seminars, campus drives, hoardings, flex banners, newspaper ads, local radio, pamphlets and events
Partnerships: colleges, coaching centres, consultancies and referral partners
Track cost per lead and cost per admission for each channel, cut what doesn't convert and scale what does
5. Reporting
Weekly report to the founders covering leads, conversions, revenue, team performance and ROI by channel
Keep the CRM and lead data accurate and up to date
What we're looking for
4–8 years in sales, with at least 2 years in edtech, education counselling or training institute sales
A strong personal closing record, with conversion numbers you can show us
Experience leading a tele-calling or inside-sales team
Hands-on experience running or managing ad campaigns, both digital and offline
A growth mindset: you test, measure and scale
Fluent in Telugu and English (Hindi is a plus)
Comfortable with CRMs, Excel/Google Sheets, WhatsApp Business and Meta Ads Manager
A college network in the Vizag region is a strong plus
Why join PurpleLane
Full ownership of a branch, with a direct line to the founders
Fixed salary plus strong incentives on admissions and revenue growth
Growth path to Regional Sales Head as we expand across AP
An AI-first, placement-focused team

Work arrangement
No