Head of Influencer Collaborations

Doctors Foodstore™ is building a new category in preventive nutrition — bringing science, nutrition and transparency into everyday food.
We’re now building our Creator & Influencer Collaboration engine from the ground up and are looking for a Head of Influencer Collaborations who can own this function end-to-end.
This is not a traditional influencer marketing coordinator role.
We are looking for someone who can build an army of relevant creators, create systems to onboard them at scale, execute campaigns and ultimately connect:
Creator → Content → Attention → Traffic → Customers → Revenue
What You'll Own1. Build our Creator Army
Build a strong network across:
Nutrition & wellness
Fitness
Doctors & healthcare
Healthy cooking
Longevity
Weight management
Parenting & family nutrition
Premium lifestyle
Food & D2C creators
Nano, micro, mid-tier & large creators
2. Build an Influencer Acquisition Funnel
Create a scalable system for:
Discovery → Outreach → Qualification → Onboarding → Product Seeding → Content → Affiliate → Repeat Collaboration
We want someone who can build a system capable of onboarding hundreds of relevant creators, rather than manually managing a handful.
3. Own Barter + Paid Collaborations
You should have hands-on experience with:
Product seeding & barter
Paid creator campaigns
Influencer negotiations
Deliverables & contracts
Usage rights
Whitelisting / paid amplification
Affiliate partnerships
Long-term creator relationships
4. Execute Campaigns
You will design and execute influencer campaigns around:
Product launches
Brand awareness
Product education
UGC generation
Conversion campaigns
Seasonal campaigns
Creator-led product launches
5. Manage Shoots & Events
You should be comfortable taking ownership from:
Creator selection → Brief → Shoot → Production → Approval → Posting → Reporting
Experience handling influencer shoots, events and brand collaborations is highly valuable.
6. Build & Lead the Team
You will build and manage a team of:
Influencer Associates → Creator Relationship Managers → Campaign Coordinators → Affiliate Managers
You will create SOPs, targets, systems and reporting structures so the function can scale.
This Role Is Highly Data Driven
We don't want:
"This influencer got 500K views."
We want to know:
500K views → X profile visits → X clicks → X ATCs → X purchases → ₹X revenue
You will own tracking across:
Reach
Views
Engagement
Saves & shares
Profile visits
Link clicks
CTR
Add-to-cart
Purchases
Affiliate sales
Revenue
CAC
ROAS
Cost per acquisition
Creator ROI
Repeat collaboration performance
You should be able to identify:
Who generates attention?
Who generates traffic?
Who generates customers?
Who generates revenue?
You Will Work Closely With Performance Marketing
Our influencer function shouldn't operate separately from paid media.
The system we want to build is:
Influencer → Organic Content → Identify Winners → Paid Amplification → Conversion → Data → Creator Re-activation
The best creator content should potentially become performance marketing creative.
Who We're Looking ForMust Have
5+ years of experience in influencer / creator marketing / brand collaborations
Experience with both barter and paid collaborations
D2C / e-commerce experience
Proven experience executing influencer campaigns end-to-end
Experience managing influencer shoots/events
Experience negotiating creator commercials
Experience managing a team
Strong understanding of Instagram & Reels
Strong analytical/reporting skills
Experience with affiliate/influencer tracking
Excellent communication & negotiation skills
Strong Excel / Google Sheets skills
Bonus
Experience in:
Nutrition | Wellness | Healthcare | Fitness | FMCG | Food | Beauty | Lifestyle | Premium D2C
The Person We're Looking For
You're not someone who says:
"I know influencers."
You're someone who says:
"Give me the brand, the product and the objective. I'll build the creator pipeline, recruit the right creators, execute the campaign, track every collaboration and tell you which creators actually drove revenue."
You understand:
Followers ≠ Influence
Views ≠ Customers
Engagement ≠ Revenue
You know how to build the bridge between all three.
Your First 90 Days
0–30 Days: Build creator database, acquisition funnel, SOPs, barter programme & tracking system.
31–60 Days: Activate creators, launch campaigns, establish affiliate tracking and identify high-performing creators.
61–90 Days: Scale the creator network, build ambassador/affiliate programmes, establish repeat collaborations and build the influencer team.
Why Doctors Foodstore?
We are building more than another food brand.
What wellness did for the supplement industry, we want to do for everyday food.
And we believe creators will play a major role in educating consumers, building trust and creating the category.
If you've built creator ecosystems, executed large influencer campaigns and understand both creativity AND numbers, we'd love to hear from you.

Work arrangement
Hybrid