Senior Content Strategist

Doctors Foodstore™ | Preventive Nutrition | D2C
Doctors Foodstore is building a new category in preventive nutrition.
We are not looking for someone who simply “creates content.”
We are looking for a Content Strategist who can think like a brand owner — someone who can understand what Doctors Foodstore stands for, translate it into powerful communication, and ensure that everything the consumer sees, reads, hears or experiences feels like one brand.
From Instagram and LinkedIn to influencers, shoots, carousels, AI videos, campaigns, B2B collaborations and community events — you will own the communication layer of the brand.
🎯 What You Will Own1. Own Brand Communication
You will be responsible for ensuring that Doctors Foodstore is communicated clearly and consistently to:
Consumers
Customers
Influencers
Doctors
B2B partners
Communities
Team members
Investors
Potential brand partners
You should be able to take a complex idea and turn it into simple, compelling and memorable communication.
2. Build the Content Strategy
Develop the content strategy across platforms and formats based on:
Consumer psychology
Competitor research
Cultural trends
Social media trends
Platform behaviour
Search behaviour
Brand positioning
Business objectives
You should constantly be asking:
What should we say?
Why should we say it?
Who should hear it?
Where should we say it?
And what should happen after they see it?
3. Work Across the Entire Content Ecosystem
You will work closely with:
Influencer Marketing × Performance Marketing × Social Media × Creative × Design × Video × Leadership
You will ensure that everyone is communicating the same brand, even when the format is different.
Content may include:
Influencer collaborations
Static creatives
Carousels
Reels
Doctor-led content
UGC
Product shoots
Brand films
AI-generated videos
Educational content
Founder content
LinkedIn content
B2B presentations & communication
Campaigns
Community/event communication
You won't necessarily execute every format yourself.
But you will be accountable for the strategic communication behind it.
🧠 4. Be a Strong Content Writer
We are looking for someone who can write, not just present ideas.
You should be comfortable writing:
Hooks
Scripts
Captions
Carousels
Ad copy
LinkedIn posts
Founder communication
Campaign concepts
Influencer briefs
Brand narratives
Website content
B2B communication
Presentation narratives
If you can say something beautifully but can't write it beautifully — this role isn't for you.
📈 5. Understand How Content Actually Grows
You don't need to be a platform engineer.
But you should deeply understand how content discovery and growth work across:
Instagram | LinkedIn | YouTube | X/Twitter | Google / SEO
You should understand concepts such as:
Hooks
Retention
Watch time
Shares
Saves
Engagement
Search intent
Keywords
Distribution
Content formats
Audience behaviour
Organic vs paid amplification
Content-to-conversion journeys
The objective isn't simply to create content.
It is to create content that gets distributed, consumed, remembered and acted upon.
🤝 6. Cross-Functional Brand Leadership
You will work with the:
Influencer Marketing Team
Ensure creators communicate the brand correctly while still retaining their own voice.
Performance Marketing Team
Turn strong organic content into scalable paid creative opportunities.
Social Media Team
Build the content calendar, communication pillars and platform-specific strategy.
Creative / Production Team
Translate strategy into shoots, visuals, videos, carousels and campaigns.
Founders / Leadership
Convert business strategy into clear external communication.
🌐 7. Represent the Brand Beyond Social Media
Doctors Foodstore will exist beyond Instagram.
You will actively participate in communication for:
B2B brand collaborations
Corporate partnerships
Community events
Doctor/healthcare collaborations
Brand activations
Offline events
Partnerships
PR opportunities
Investor-facing communication
Wherever Doctors Foodstore is represented, the communication should feel like Doctors Foodstore.
🔍 What We're Looking ForMust Have
3–7+ years of experience in content strategy, brand/content marketing, social media strategy or similar roles
Excellent writing ability
Strong presentation and communication skills
Strong understanding of Instagram and LinkedIn
Understanding of SEO/content discovery
Experience working with influencers/creators
Experience working with creative/video/design teams
Strong competitor research and trend analysis skills
Understanding of consumer psychology
Ability to convert strategy into actual content
Strong ownership and attention to detail
Comfortable working in a fast-moving startup environment
Strong Advantage
Experience in:
D2C
FMCG
Food & Beverage
Nutrition
Health & Wellness
Fitness
Healthcare
Premium consumer brands
Creator-led brands

Work arrangement
Hybrid