Product Marketing Specialist | Medical Device

Product Marketing Specialist | Medical Device
Location: Chennai
Employment Type: Full-time
Company: bEarly Technovations Pvt. Ltd.
Product: paceB | AI-integrated gait and foot function analysis system
About bEarly
bEarly is a Chennai-based deep-tech medical technology company that has developed and commercialised paceB, an AI-integrated system for objective, quantifiable assessment of gait and foot function. The platform supports clinicians across neurology, foot care, rehabilitation, and physiotherapy.
We are seeking a commercially minded product marketer to strengthen paceB’s positioning, clinical credibility, qualified demand, and market adoption while partnering closely with our Sales, Clinical, Product, and Leadership teams.
Role Overview
You will lead product marketing and market-development programmes for paceB, covering product positioning, clinical engagement, demand generation, sales enablement, and market intelligence.
You will translate complex clinical, biomechanics, medical-device, and AI capabilities into clear, credible messaging that helps healthcare professionals and organisations understand, evaluate, and adopt the product.
Key Responsibilities
Product Positioning and Go-to-Market
Define and maintain differentiated positioning, value propositions, and segment-specific messaging for clinicians, clinical teams, and hospital decision-makers.
Translate medical-device, gait-analysis, biomechanics, and AI capabilities into clear, compliant, and compelling customer communication.
Develop presentations, brochures, case studies, website copy, FAQs, competitive materials, and other marketing collateral.
Lead marketing support for product launches, feature releases, and new-market initiatives.
Demand Generation and Market Development
Plan and execute integrated campaigns across digital channels, webinars, CME programmes, conferences, workshops, and strategic partnerships.
Build qualified demand and move target accounts from awareness through engagement, demonstration, and evaluation.
Partner with Sales to prioritise accounts, develop account-based initiatives, and create qualified sales conversations.
Manage marketing leads and opportunities in the CRM, analyse funnel performance, and improve lead quality and conversion.
Clinical, KOL, and Customer Engagement
Build relationships with neurologists, physiotherapists, rehabilitation professionals, and other relevant clinical stakeholders.
Identify and engage key opinion leaders and clinical partners for education, advocacy, research, and evidence-generation initiatives.
Convert validation data, clinical evidence, and customer outcomes into credible case studies, educational assets, and reference stories.
Work with Sales and Customer Success to strengthen adoption, utilisation, and advocacy within existing accounts.
Success Measures
Qualified healthcare professionals and target accounts engaged
Marketing-qualified leads, demonstrations, and evaluations generated
Marketing contribution to pipeline and qualified opportunities
KOL engagement and clinical or customer evidence developed
Performance of CME programmes, conferences, webinars, and digital campaigns
Sales-enablement effectiveness and growth in customer adoption and utilisation
Qualifications and Experience
Experience in medical devices, diagnostics, MedTech, HealthTech, pharmaceuticals, or another B2B healthcare environment
Experience in product marketing, clinical marketing, or healthcare demand generation
Exposure to neurology, orthopaedics, rehabilitation, sports medicine, diabetic foot care, physiotherapy, or related markets
Experience engaging doctors, hospitals, KOLs, and other clinical stakeholders
Experience planning CME programmes, medical conferences, webinars, or professional education initiatives
Strong written and verbal communication skills
Ability to translate complex technical and clinical information into compelling customer-focused messaging
Commercial mindset with strong collaboration and execution skills

Work arrangement
Hybrid