Marketing Manager – Medical Devices

MARKETING MANAGER - MEDICAL DEVICES
WE WELCOME CANDIDATES WITH 3-5 YEARS OF MEDICAL DEVICE/MEDICAL TECHNOLOGY MARKETING EXPERIENCE. CANDIDATEs WITHOUT PRIOR THE REQUIRED EXPERIENCE, PLEASE DO NOT APPLY.
Location: Chennai
Employment Type: Full-time
Experience: 3-5 years
Company: bEarly Technovations Pvt. Ltd.
Product: paceB | AI-integrated Gait and Foot Function Analysis
CTC: ₹1.5 Lakhs per month (Fixed + Variable)
About bEarly
bEarly is a Chennai-based deep-tech medical technology company that has developed and commercialised paceB, an AI-integrated system for objective, quantifiable assessment of gait and foot function. The platform supports clinicians across neurology, foot care, rehabilitation, and physiotherapy.
We are seeking a commercially minded marketing manager to strengthen paceB’s positioning, clinical credibility, qualified demand, and market adoption while partnering closely with our Sales, Clinical, Product, and Leadership teams.
Role Overview
You will lead product marketing and market-development programmes for paceB, covering product positioning, clinical engagement, demand generation, sales enablement, and market intelligence. You will translate complex clinical, biomechanics, medical-device, and AI capabilities into clear, credible messaging that helps healthcare professionals and organisations understand, evaluate, and adopt the product.
Key Responsibilities
Own product positioning, value proposition, and marketing messaging across clinicians, hospitals, and healthcare stakeholders.
Build marketing collateral including presentations, case studies, website content, FAQs, and competitive materials.
Drive demand generation through digital campaigns, CME programmes, conferences, webinars, workshops, and partnerships.
Work closely with Sales to generate qualified leads, demonstrations, evaluations, and pipeline across target accounts.
Build and manage relationships with KOLs, clinicians, and clinical partners to strengthen advocacy, evidence generation, and market credibility.
Track marketing performance, lead conversion, customer adoption, and utilisation, continuously improving marketing effectiveness.
Qualifications and Experience
Experience in medical devices, diagnostics, MedTech, HealthTech, pharmaceuticals, or another B2B healthcare environment
Experience in product marketing, clinical marketing, or healthcare demand generation
Exposure to neurology, orthopaedics, rehabilitation, sports medicine, diabetic foot care, physiotherapy, or related markets
Experience engaging doctors, hospitals, KOLs, and other clinical stakeholders
Experience planning CME programmes, medical conferences, webinars, or professional education initiatives
Strong written and verbal communication skills
Ability to translate complex technical and clinical information into compelling customer-focused messaging
Commercial mindset with strong collaboration and execution skills

Work arrangement
Hybrid