E Commerce Ads Specialist

Person should work from our Kochi Office
We're looking for a Q-Commerce & Marketplace Ads Manager to own our paid media presence across quick commerce and e-commerce platforms, driving visibility, conversion, and profitable growth across India's fastest-growing digital retail channels.
Key Responsibilities
Plan, execute, and optimise sponsored listings, banners, search ads, and other paid media campaigns across Blinkit, Zepto, Instamart, BigBasket, Amazon, Flipkart, and other relevant marketplaces.
Manage budgets and bids to achieve ROAS, ACOS, and share-of-voice targets.
Optimise product listings, keywords, titles, and content for both organic and paid discoverability.
Track performance metrics including ROAS, CAC, MER, ACOS, contribution margin, and overall sales growth.
Build and maintain regular performance reports and dashboards using Excel/Google Sheets.
Coordinate promotions, deal days, campaign calendars, and new SKU launches with platform account managers.
Balance spend across Q-Commerce, Amazon, Flipkart, Meta/Google, and offline channels using blended CAC and overall business profitability rather than siloed ROAS.
Monitor competitor pricing, promotions, visibility, and share-of-shelf across platforms.
Work closely with the design and content teams to develop and optimise creatives for paid campaigns.
Identify opportunities to improve marketplace visibility, conversion rates, customer acquisition, and overall contribution margins.
Work with sales, category, and platform teams to ensure campaigns are aligned with inventory, pricing, and business targets.
Requirements
2–5 years of experience in performance marketing, marketplace advertising, category management, or a related role.
Hands-on experience managing ads on Q-Commerce platforms such as Blinkit, Zepto, Instamart, BigBasket and/or marketplaces such as Amazon and Flipkart.
Strong understanding of ROAS, ACOS, CAC, MER, contribution margin, CPC, CTR, and conversion rates.
Comfortable working with platform advertising dashboards and Excel/Google Sheets.
Experience in D2C, FMCG, consumer brands, or e-commerce preferred.
Strong analytical and problem-solving skills.
Ability to work closely with platform account managers and internal stakeholders.
Must be willing to work from our Kochi office.

Work arrangement
No