Marketing Generalist

Marketing Generalist (Paid, SEO, Lifecycle)
About Intervue:
Intervue is an on-demand interview platform that helps companies hire top-tier employees without burning out their internal teams. Companies hand their interviews to Intervue, and vetted profiles from leading companies run live interviews and share a detailed recommendation on every candidate, usually within 120 minutes. We handle the interviews so teams can focus on building. Our customers hire 2.5x faster, save up to 83% of the bandwidth that interviews used to take, and give candidates an experience they rate 4.3/5.
Today Intervue offers Interview as a Service, AI Screen, Mock Interviews, ATS, Assessments and Insights. We work with product companies, IT services firms, IT staffing companies, startups and universities, including XpressBees, Tekion, Nykaa, Rakuten, Yubi, KreditBee, M2P and Gainwell. Intervue was founded in 2021, is headquartered in Bengaluru, and is a team of 120+ people. We are now building our marketing function from the ground up. This is an owner role: you will design the programme, run it, measure it and grow it.
About Role:
We are looking for a Marketing Generalist who can own the execution muscle for Intervue's digital demand engine. You will own paid media, SEO and lifecycle marketing, and you will work with content, events and sales to turn every programme into a consistent pipeline. This role suits someone who is equally comfortable in an ad account, a keyword tool, an email workflow and a spreadsheet. You will set up the systems, run the experiments and report on what works. Where needed, you will also step in to support events and partner campaigns.
What you;; own:
Paid acquisition across LinkedIn, Google and other relevant channels, including budget and ROI
SEO and AI search visibility for intervue.io
Lifecycle and email marketing: nurtures, newsletters and re-engagement
Marketing operations, tracking and reporting across the funnel
Campaign support for content, events and partnerships
Key Responsibilities:
Paid-
Plan, launch and optimise paid campaigns on LinkedIn, Google Search and retargeting, aimed at TA leaders, CHROs, engineering leaders and CXOs
Run account-based campaigns against target account lists in partnership with sales
Own paid budget, bidding, audiences, creative testing and landing page experiments
Report on cost per lead, cost per opportunity and pipeline from paid every week
SEO & AI Search
Own technical, on-page and off-page SEO for intervue.io
Build keyword and topic strategy with the Content Manager, and own briefs, optimisation and content refreshes
Improve visibility in AI search and answer engines such as ChatGPT, Gemini and Perplexity
Track rankings, organic traffic and organic conversions, and fix what holds them back
Lifecycle
Build and run email nurtures by persona, segment and funnel stage
Run the newsletter, product updates and re-engagement campaigns for leads, customers and churned accounts
Own lead scoring, lead routing and MQL to SQL handoff with the sales team
Test subject lines, offers and sequences to lift conversion at every stage
Makreting, Ops & Cross Functional Support
Own marketing tools, tracking and attribution: HubSpot or a similar platform, GA4, UTMs and dashboards
Build weekly and monthly funnel reports for marketing and leadership
Support events and partnership campaigns with promotion, registrations and follow-up
Run quick experiments on new channels and scale what works
Required Qualifications:
3 to 5 years of B2B marketing experience across paid, SEO and lifecycle, ideally in SaaS or HRTech
Hands-on experience running at least Google Ads with a measurable pipeline impact
Strong SEO skills across technical, on-page and content SEO
Experience building email nurtures and lifecycle programmes in HubSpot or a similar tool
Strong analytical skills: comfortable with GA4, dashboards, attribution and spreadsheets
A test-and-learn mindset, with examples of experiments you designed and what you learned
Ability to work across functions and move between channels as priorities change
High ownership and adaptability in a fast-paced startup environment
Good to have:
Experience with account-based marketing and intent data tools
Experience with AI search optimisation (AEO / GEO)
Experience supporting events or partner campaigns
Why Join Intervue:
Own the execution for full digital demand engine from day one, with direct access to the founders and leadership
Build the systems and playbooks the marketing team will scale on
Work on a real problem that every company hiring today faces
Build alongside a small, ambitious marketing team where your work is visible and measurable

Work arrangement
No