Senior Content Specialist

About Intervue:
Intervue is an on-demand interview platform that helps companies hire top-tier employees without burning out their engineering teams. Companies hand their interviews to Intervue, and vetted profiles from leading companies run live interviews and share a detailed recommendation on every candidate, usually within 120 minutes. We handle the interviews so teams can focus on building. Our customers hire 2.5x faster, save up to 83% of the bandwidth that interviews used to take, and give candidates an experience they rate 4.3/5.
Today Intervue offers Interview as a Service, AI Screen, Mock Interviews, ATS, Assessments and Insights. We work with product companies, IT services firms, IT staffing companies, startups and universities, including XpressBees, Tekion, Nykaa, Rakuten, Yubi, KreditBee, M2P and Gainwell.
Intervue was founded in 2021, is headquartered in Bengaluru, and is a team of 120+ people. We are now building our marketing function from the ground up. This is an owner role: you will design the programme, run it, measure it and grow it.
About the role:
We are looking for a Senior Content Specialist to own and run Intervue's content function end to end. You will decide what we say, who we say it to, and how it turns into a pipeline.
Our buyers are Talent Acquisition leaders, CHROs, engineering leaders and CXOs at product companies, IT services firms and IT staffing companies. They feel the cost of technical hiring every week: employees pulled off BAU activities to interview, slow time-to-hire and inconsistent candidate evaluation. Your job is to make Intervue the most useful voice in the room on technical hiring.
This is a builder role. There is no content playbook to inherit. You will set the strategy, create the first flagship assets yourself, and build the engine (calendar, processes, freelancers, distribution) that lets content scale.
What you'll own:
Content strategy for Intervue across the buyer journey, from first touch to closed deal
Thought leadership and point of view on technical hiring, interview quality and AI in hiring
Customer stories and proof: case studies, testimonials and ROI narratives
Sales enablement content in partnership with the sales team
Content performance: traffic, engagement, influenced pipeline and revenue
Key responsibilities:
Build and run a quarterly content strategy and calendar mapped to our ICPs (product companies, IT services, IT staffing) and personas (TA leaders, CHROs, engineering leaders, CXOs)
Create assets such as hiring benchmark reports, playbooks and guides, using Intervue's interview data and Insights where possible
Turn customer wins into case studies with clear numbers (for example, XpressBees cutting time-to-hire from 6 weeks to 3 weeks)
Own LinkedIn content for the company page and support founder and leadership thought leadership with ghostwritten posts and narratives
Write and edit website, product and campaign copy, keeping messaging consistent across every channel
Partner with the inbound team for keyword and topic strategy, briefs, on-page optimisation and content refreshes
Support Events and Partnerships with webinar topics, event content, speaker narratives and co-marketing assets
Build and manage a bench of freelance writers, designers and video editors, with clear briefs and quality standards
Repurpose long-form assets into short-form content: carousels, short video, newsletters and email nurtures
Track content performance and report on traffic, engagement, MQLs and content-influenced pipeline every month
Required Qualification:
3 to 5 years of B2B content marketing experience, ideally in SaaS, HRTech or a services business selling to enterprises
A portfolio of long-form content you have written yourself: reports, guides, case studies, thought leadership
Proven ability to write for senior stakeholders such as CXOs, CHROs and engineering leaders, in a clear and credible voice
Experience building a content function or programme from scratch, not only executing an existing calendar
Strong understanding of how content drives pipeline, with experience tracking and reporting on its impact
Working knowledge of SEO and content distribution
Excellent written and verbal communication in English
High ownership and adaptability in a fast-paced startup environment
Good to have:
Experience in HRTech, recruiting, IT services or IT staffing
Comfort with technical topics such as software engineering roles, coding interviews and AI in hiring
Experience with video, podcast or webinar formats
Familiarity with HubSpot or a similar marketing automation tool, and AI writing and research tools

Work arrangement
No