Lead Conversion Specialists

Company Description PPStack is a global EdTech brand dedicated to reimagining the future of education by empowering students, professionals, and organizations with in-demand digital skills. The company leverages artificial intelligence, modern technology, and innovative teaching methods to make learning smarter, faster, and more impactful. PPStack focuses on bridging the gap between education and industry through AI-powered learning platforms, crash courses, corporate training, and career transformation programs. Its ecosystem spans career coaching, digital branding, technology consulting, and e-learning solutions, all designed to help learners achieve sustainable growth. Trusted by learners worldwide, PPStack delivers future-ready solutions that support education, careers, and digital innovation.
Role Description The Lead Conversion Specialist is a full-time, remote role responsible for driving conversions across PPStack’s digital touchpoints and learner acquisition funnels. This role includes analyzing user behavior, managing data conversion processes, and optimizing landing pages, campaigns, and enrollment journeys to increase sign-ups and program engagement. The Lead Conversion Specialist will collaborate with marketing, sales, product, and content teams to design experiments, implement A/B tests, and refine messaging based on performance insights. Day-to-day activities involve monitoring web analytics, preparing conversion reports, identifying bottlenecks, and recommending data-driven improvements to optimize lead qualification and nurturing. The role also includes setting conversion KPIs, maintaining dashboards, and ensuring that PPStack’s digital experiences align with learner needs and business growth objectives.
Qualifications
Candidates should possess strong analytical skills to interpret data, identify trends, and support data-driven decision-making.
Candidates should possess data conversion and funnel management skills to track, manage, and improve lead flow across platforms.
Candidates should possess clear and effective communication skills to collaborate with cross-functional teams and present insights and recommendations.
Candidates should possess conversion optimization and experimentation skills, including A/B testing, CRO strategy, and landing page optimization.
Candidates should possess web analytics skills, including experience with tools such as Google Analytics, tag managers, and dashboarding platforms.
Relevant experience in digital marketing, performance marketing, or growth roles focused on lead generation and conversion is beneficial.
Familiarity with CRM systems, marketing automation tools, and lead nurturing workflows is advantageous.
Bachelor’s degree in business, marketing, analytics, or a related field, or equivalent practical experience.
Ability to work independently in a remote environment, manage multiple priorities, and meet deadlines.

Work arrangement
Yes