Influencer Marketing Intern

Company Description GLAD U CAME PVT LTD. is an award-winning public relations and influencer marketing boutique agency based in Mumbai. The agency works with a diverse range of established and emerging brands in fashion, beauty, entertainment, food, nutrition, technology, travel, and more, including partners such as OYO, Lotus Herbals, Revlon India, and Renee Cosmetics. Known for its tailored, cost-effective solutions, GLAD U CAME focuses on creating strategies that fit each brand’s unique needs rather than using a one-size-fits-all approach. The agency has received multiple industry honors, including DIGIXX Digital PR Agency of the Year and recognition from Social Samosa and The Great Indian Marketing Awards, and manages India’s top fashion weeks. GLAD U CAME is a result-oriented, trusted partner with strong expertise in press placements, celebrity product seeding, influencer relations, and strategic brand alliances.
Role Description The Influencer Marketing Intern will support the planning and execution of influencer campaigns for various lifestyle, fashion, beauty, and entertainment brands. Day-to-day responsibilities include researching and identifying relevant influencers, assisting with outreach and communication, coordinating content deliverables, and tracking campaign performance and engagement metrics. The intern will help maintain databases, prepare basic reports, and collaborate with the PR and marketing teams to ensure timely execution of campaigns and brand collaborations. This is an internship role that requires on-site presence in the Mumbai Metropolitan Region, offering hands-on experience in influencer marketing within a leading boutique agency.
Qualifications
Strong interest in influencer marketing, social media, and digital content, with familiarity across platforms such as Instagram, YouTube, and other emerging channels.
Basic understanding of marketing and public relations concepts, including brand positioning, audience targeting, and campaign execution.
Good written and verbal communication skills for drafting messages, coordinating with influencers, and supporting client-facing communication.
Organizational and time-management abilities to handle multiple tasks, maintain influencer databases, and meet deadlines.
Comfort with using spreadsheets and online tools for research, data entry, and performance tracking; basic analytical skills are a plus.
Ability to collaborate in a fast-paced, on-site team environment in the Mumbai Metropolitan Region and maintain a professional, inclusive attitude.
Pursuing or recently completed a degree or diploma in Marketing, Communications, Media, or a related field is preferred but not mandatory.
Prior internship or project experience in social media, content creation, or brand collaborations is an advantage.

Work arrangement
No