Influencer Marketing Executive

Company Description GLAD U CAME PVT LTD. is an award-winning public relations and influencer marketing boutique agency headquartered in Mumbai. The agency partners with established and emerging brands across fashion, beauty, entertainment, food, nutrition, technology, accessories, and travel. With a client list that includes OYO, Lotus Herbals, Revlon India, Renee Cosmetics, Boult Audio, and many more, the team focuses on tailored, cost-effective communication strategies rather than one-size-fits-all solutions. GLAD U CAME has received multiple industry recognitions, including DIGIXX Digital PR Agency of the Year and awards from Social Samosa, The Great Indian Marketing Awards, and E4M 40 under 40. The agency is result-oriented, known for securing top-tier placements, managing India’s leading fashion weeks, and building strong relationships with digital influencers and celebrities.
Role Description The Influencer Marketing Executive is a full-time, on-site role based in the Mumbai Metropolitan Region. This role involves identifying and onboarding relevant influencers, managing influencer outreach, and coordinating campaigns across platforms such as Instagram, YouTube, and other social media channels. The executive will handle day-to-day communication with influencers and agencies, negotiate deliverables and timelines, track content performance, and prepare campaign reports. Responsibilities include collaborating with internal teams to align influencer initiatives with brand goals, assisting in creative briefing and content review, and ensuring timely execution of all campaign activities. The role also requires staying updated on influencer trends, emerging platforms, and best practices in digital and social media marketing.
Qualifications
Ability to build and manage relationships with influencers, talent managers, and brand stakeholders, with strong interpersonal and collaboration skills.
Experience in influencer marketing or digital marketing, including campaign planning, execution, and performance tracking.
Strong understanding of social media platforms, content formats, and trends across Instagram, YouTube, and other relevant channels.
Skills in communication, negotiation, and presentation, with the ability to coordinate deliverables and timelines effectively.
Capability to analyze metrics, prepare reports, and draw insights to optimize ongoing and future campaigns.
Organizational and time-management skills to handle multiple campaigns simultaneously in a fast-paced agency environment.
Proficiency with basic office and collaboration tools; familiarity with influencer marketing or social listening platforms is an advantage.
Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent relevant experience.
Prior experience in PR, advertising, or influencer marketing (agency experience preferred) and an interest in fashion, beauty, and lifestyle sectors.

Work arrangement
No