Manager of Influencer Marketing

Company Description Yral Foods is a modern food brand that brings authentic Indian flavors to customers worldwide through a diverse range of products, including dry snacks, spices, dry fruits, ready-to-cook meals, long-shelf-life sweets, breakfast items, and traditional tea and coffee. Founded in 2024, the company focuses on delivering premium-quality products tailored for both homes and businesses. Yral Foods combines tradition with innovation to make Indian cuisine more accessible and convenient for global consumers. The organization values quality, consistency, and a strong connection to culture in every product offered.
Role Description The Manager of Influencer Marketing is a full-time remote role responsible for developing and overseeing influencer strategies that grow brand awareness and drive customer engagement. This role includes identifying and vetting influencers across social media platforms, negotiating partnerships, and managing ongoing relationships to ensure brand alignment. The manager will design campaign concepts, coordinate content deliverables, track performance metrics, and optimize campaigns based on data insights. The role also involves collaborating with marketing, content, and product teams to ensure influencer initiatives support broader brand and growth objectives, while maintaining clear documentation, budgets, and timelines.
Qualifications
Experience in influencer marketing, social media marketing, and digital campaign management, ideally within consumer goods or food and beverage.
Skills in relationship management, negotiation, and partnership development with creators, agencies, and brand collaborators.
Ability to analyze campaign performance using analytics tools, interpret data, and report actionable insights to stakeholders.
Strong written and verbal communication skills, including the ability to brief influencers clearly and review content for brand consistency.
Proficiency with major social platforms (Instagram, YouTube, TikTok, Facebook) and familiarity with influencer marketing platforms or CRM tools.
Organizational and project management skills to handle multiple campaigns, budgets, timelines, and contracts simultaneously.
Understanding of brand positioning, content trends, and basic marketing principles, with a passion for food, culture, and storytelling.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
Prior experience working in remote or distributed teams, with the ability to work independently and collaborate across time zones.

Work arrangement
Yes