Senior Manager - Senior Manager - Corporate Communications

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
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YOUR MISSION
Reports to: Director Marketing
Position Summary
To Strategize and execute external and internal communications practices successfully
Responsible for enhancing brand image of Puma
Increasing media coverage by creating interesting story ideas
Managing direct relationships with media and agencies
Key Objectives
Developing and implementing integrated internal and external corporate communication plans across the company to support functional and organizational goals
Build & manage relationships with key industry media, print, digital as well as electronic, across business, sport and lifestyle
Manage response to media inquiries and pitch proactive trend-based stories to national and international media
Identify and execute media and other external opportunities that help establish PUMA as a sports brand
Create and sustain interesting story ideas around PUMA ambassadors, athletes and influencers in India
Conceptualize and develop creative ideas for fashion and lifestyle PR
Manage any crisis-led PR that may arise
Thought leadership positioning through industry-led events, Op-eds, interviews etc
Scale up proactive communication - Continue to drive strong narratives to build positivity around the brand
Create brand heat through product-led narratives in key national fashion and lifestyle media
Act as a primary custodian to ideate and execute content for PUMA India on LinkedIn and manage reviews on Glassdoor
Work with HR to develop content for internal communication collaterals,
Drive initiatives that solve for employer branding and positioning
Key Performance Indicators
Industry Relationships
Crisis Management
Social Media and Online brand footprint
Organizational Relationships
Internal: Marketing, HR, India Leadership, Global PR
External: Media – print, television and online, PR agencies and Industry body associations like FICCI, independent journalists, editors and cultural commentators
YOUR TALENT
Eligibility Criteria and Functional Competencies
10-12 years experience in external communications, employee engagement and stakeholder management
Excellent communication skills with a strong command over English language
Ability to manage multiple projects simultaneously while delivering high impact results
Work in a fast-paced work environment while meeting the requirements of various teams in parallel
Comfortable in interacting with the leadership and is able to put points across clearly with confidence
Experience working in PR, communications and/or Journalism
Strong pre-existing relationships with media, agencies, and key independent industry stakeholders
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.