Account Based Marketing Manager

Mintel is one of the world’s leading market intelligence companies, connecting consumer research, market and product data with expert analysis to help the world’s biggest brands make better decisions and find new opportunities for growth.
We’re looking for an Account-Based Marketing Manager to help us grow our relationships with some of the world’s largest CPG companies, including Unilever, Procter & Gamble, Nestlé and Danone.
Working within Marketing and closely alongside our Account Directors and Account Managers, you’ll turn Mintel’s intelligence and expertise into highly targeted activity that reaches new buyers and buying groups within our strategic accounts.
This is a hands-on, commercial role. Your job is to get the right Mintel thinking alongside the right message in front of the right people at the right time – and turn that engagement into meetings for our commercial teams to convert into pipeline and revenue.
What you’ll do
Build targeted outbound and nurture programmes
Work with account teams to map and identify priority audiences, whitespace and new buying groups.
Research accounts and stakeholders to understand who we need to reach and what will get their attention.
Build and execute targeted outbound email and nurture programmes using tools such as LinkedIn Sales Navigator and Sales Loft.
Write compelling emails, sequences and messaging that are highly relevant and provocative but charming and personal – not generic marketing.
Test, learn and optimise activity based on engagement and commercial outcomes.
Turn Mintel’s expertise into reasons to engage
Leverage Mintel’s treasure trove of consumer intelligence and work with our Principal Strategists and experts to identify the insights and content most relevant to each account.
Curate and repackage Mintel’s thinking into sharp campaigns, conversation starters and client communications.
Find creative ways to connect Mintel’s expertise to the issues and opportunities that matter to individual clients by researching our clients and reading materials like Corporate Reports.
Partner with Sales to create pipeline
Work closely with Account Directors and Account Managers to plan activity and coordinate follow-up.
Move engaged contacts towards meetings about Mintel’s Consultancy capabilities.